This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose cover image

Your Content Marketing Questions Are Answered [Special Episode] (448)

This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

CHAPTER

Beyond Metrics: Engaging with Content and Icons

This chapter explores the deeper metrics of content marketing engagement, moving past simple statistics to focus on more meaningful indicators like click-through rates. It concludes with a light-hearted discussion on personal connections to robotic characters from films, blending marketing insights with playful reflections on identity and humanity.

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