This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose cover image

Your Content Marketing Questions Are Answered [Special Episode] (448)

This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

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Rethinking Corporate Marketing Metrics

This chapter explores the challenges of measuring success in corporate marketing, critiquing outdated KPIs like website traffic and social media audience size. Speakers advocate for a shift towards more effective metrics such as subscriptions and user engagement, while addressing the impact of technology and evolving consumer behavior.

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