2min chapter

This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose cover image

Your Content Marketing Questions Are Answered [Special Episode] (448)

This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

CHAPTER

Rethinking Corporate Marketing Metrics

This chapter explores the challenges of measuring success in corporate marketing, critiquing outdated KPIs like website traffic and social media audience size. Speakers advocate for a shift towards more effective metrics such as subscriptions and user engagement, while addressing the impact of technology and evolving consumer behavior.

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