23min chapter

This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose cover image

Your Content Marketing Questions Are Answered [Special Episode] (448)

This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

CHAPTER

Navigating the Future of Content Marketing

This chapter explores the transformation of content marketing teams into creator resource departments, empowering employees to take ownership of initiatives. It discusses the challenges brands face with organic reach and engagement, especially in light of AI's impact on marketing practices. The speakers emphasize the importance of authenticity in using technology and the vital role of human connections in an increasingly automated landscape.

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