Join Brian Piper, an expert in building custom GPTs for AI assistants, as he discusses the benefits of personalized AI assistants, creating tailored content for incoming students using data models, and building a personalized AI assistant with custom GPTs. Learn about exploring GPT teams accounts, custom GPT models, and future possibilities with personalized AI assistants.

Drew Davis, a content strategy expert, and Ann Handley, a digital marketing pioneer, join industry veterans Katie Brinkley, Mark Schaefer, Rob LaLacheur, and Brian Piper. They dive into how AI reshapes creativity in content marketing and discuss the balance between personal and business branding. The experts challenge outdated marketing metrics, advocating for user engagement over mere traffic. They also explore how to empower teams amid budget constraints and the importance of authenticity in a tech-driven landscape. Expect insights and actionable tips for marketers!

Brian Piper, Director of Content Marketing and Assessment at the University of Rochester, discusses how AI tools can benefit SEO. He highlights the importance of understanding workflow and choosing the right tools. The podcast covers topics such as automating tasks with AI, adapting skill sets to AI in SEO, data privacy concerns, and optimizing marketing workflows with AI tools.