Brian Piper, Director of Content Marketing and Assessment at the University of Rochester, discusses how AI tools can benefit SEO. He highlights the importance of understanding workflow and choosing the right tools. The podcast covers topics such as automating tasks with AI, adapting skill sets to AI in SEO, data privacy concerns, and optimizing marketing workflows with AI tools.
Identify tasks for automation with AI tools to streamline workflows efficiently.
Align specific AI tools with business needs for content optimization and productivity enhancement.
Deep dives
The Evolution of AI Tools in SEO
This episode of The Voices of Search podcast delves into how AI tools can benefit SEO strategies. Hosted by Jordan Cooney, the discussion with Brian Piper, Director of Content Strategy at the University of Rochester, highlights the impact of generative AI and conversational search on SEO. The episode emphasizes the importance of utilizing tools to enhance content execution in SEO work.
The Significance of Documenting Processes
Brian shares insights on how documenting processes enhances workflow efficiency. He discusses a small business that created a library of processes for onboarding by capturing instructional videos, subsequently generating step-by-step checklists using AI tools. Both hosts stress the importance of documenting workflows to streamline tasks and save time.
Epic Content Marketing and Tools Utilization
The conversation transitions to the value of Epic Content Marketing, focusing on content marketing principles and strategies. Brian elaborates on how the book addresses content optimization, community building, and current AI trends. Tools must align with specific business needs, emphasizing the need to refine processes with adaptable technology such as Loom to enhance productivity.
Brian Piper, Director of Content Marketing and Assessment at the University of Rochester, talks about how AI tools can help with SEO. When it comes to utilizing AI tools for SEO, the abundance of options in the market can be overwhelming. However, by understanding your workflow and identifying tasks that can be automated with AI, you can effectively evaluate and choose the right tools. Today, Brian discusses the AI tools that help us execute our content and SEO work. Show Notes