Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

A major algorithm update can lead to a significant traffic drop, and rapid response is key. Sam Torres provides valuable insights on diagnosing content issues and enhancing relevancy. She stresses the necessity of open communication with leadership and using data analytics to support claims. Community feedback from platforms like Reddit and YouTube is highlighted as a resource for identifying content gaps. This approach not only aims to restore traffic but also to improve overall content quality.

When do traffic drops signal technical issues versus content problems? Sam Torres from Gray Dot Co examines the distinct patterns behind sudden versus gradual SEO declines. She explains how technical issues typically cause abrupt two-week traffic drops, while content problems lead to slower, more business-impacting declines, and reveals how website migrations often trigger Google to reevaluate a site's relevance. Show NotesConnect With: Sam Torres: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Google's algorithm update patterns are evolving rapidly. Sam Torres, SEO expert from Gray Dot Co, examines whether distinguishable core updates will continue or if search is moving toward a constant state of change. Torres predicts distinguishable updates will remain for the next 12-18 months before transitioning to more continuous evolution, similar to what happened after the introduction of RankBrain. Show NotesConnect With: Sam Torres: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The podcast dives into predictions about Google's core algorithm updates, forecasting a record number in 2025. Sam Torres leads a lively discussion on the implications for SEO professionals as updates become more frequent. Industry experts share insights on what these changes mean for content marketing strategies. Listeners are encouraged to stay tuned for more critical updates in the fast-evolving world of search engine optimization.

Sam Torres, Chief Digital Officer at Gray Dot Co and SEO specialist, shares her insights on tackling traffic drops. She introduces a three-step framework to diagnose organic search declines, emphasizing the need to validate impacts and identify patterns. The conversation dives into the emotional challenges for clients facing urgent traffic losses, the importance of technical SEO, and effective communication strategies with executives. Torres also highlights the necessity of collaboration with engineering teams and presents options for addressing drops to foster deeper discussions.

Anders Indset, a world-renowned philosopher and deep tech investor, dives into the complex relationship between humanity and AI. He underscores the urgency for ethical regulations as AI edges toward superintelligence, warning against the potential loss of human creativity. Indset also discusses the vital need for equitable access to AI and the risks posed by technological disparities. Emphasizing the role of generalists in the workforce, he advocates for a future where AI enhances human potential while safeguarding the essence of consciousness.

Anders Indset, a world-renowned philosopher and keynote speaker, discusses his journey from SEO to business philosophy, emphasizing the importance of understanding exponential technology and AI. He introduces the Norwegian mindset, or the Viking code, highlighting its blend of collectivism and individualism. Indset explains how this mindset fosters high performance through community and individual growth, citing examples like Viktor Hovland and Kasper Ruud. He stresses the need for leaders to balance management and leadership, celebrating progress over failure, and fostering a culture of trust and healthy discussions to drive innovation.Connect With: Anders Indset: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jonathan Ames, Director of Marketing at ButterCMS, discusses the intricacies of improving a headless CMS. He delves into how enhancing flexibility and user experience can significantly boost content management efficiency. Jonathan shares insights on integrating new technologies to streamline workflows and ensure scalability. Show NotesConnect With: Jonathan Ames: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Join Jonathan Ames, Director of Marketing at ButterCMS, as he delves into the vital relationship between content management systems (CMS) and SEO. He highlights how the choice of CMS can significantly impact website performance, stressing the advantages of headless CMS for faster development and collaboration. Jonathan shares insights on optimizing CMS features for better organic growth, including schema markup and redirect management. He emphasizes the importance of page speed in boosting conversion rates, making clear that smart CMS choices are key for SEO success.

Discover how AI shopping assistants are transforming e-commerce visibility. Learn tactical approaches to maintain brand presence in generative AI platforms. Chris Andrew shares tips on monitoring AI interactions with your site and testing customer journeys. Experiment with innovative advertising formats like Perplexity Ads to adapt to shifting consumer behaviors. Get ready to thrive in the evolving landscape of online shopping!