Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast How many journalism principles that apply to SEO can you name in 30 seconds?
Aug 5, 2025
In a rapid-fire discussion, Dina Rickman reveals how core journalism principles inform SEO strategies. She emphasizes the importance of the 'who, what, where, why, when, how' framework, noting that immediate context is crucial for audience engagement. The conversation highlights how effective content must deliver relevance and sustain interest, transforming casual visitors into returning users. By connecting the dots between journalism and SEO, Rickman showcases strategies that keep users hooked and reduce bounce rates.
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Establish Immediate Context
- Always give users quick context on why they are reading your content.
- Hook them with relevant information to reduce bounce rates and encourage engagement.
Journalism Framework Guides SEO
- Journalism's core principle is using the who, what, where, why, when, and how framework.
- Dina Rickman highlights this principle as essential for providing immediate context in SEO content too.