Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Chris Raulf, founder of Boulder SEO Marketing, delves into the intersection of AI and micro-SEO strategies. He reveals how AI enhances targeting precision, significantly boosting conversion rates. The conversation explores innovative tactics to tackle organic traffic drops after algorithm changes, emphasizing high-quality content and agile methodologies. Raulf also highlights the interconnectedness of SEO elements, showcasing how smaller websites can thrive by leveraging user-generated content. Get ready for insights that can transform your SEO game!

Chris Raulf, Founder and president of Boulder SEO Marketing, dives into the synergy of human expertise and AI in SEO strategies. He highlights how tools like ChatGPT are revolutionizing digital marketing while emphasizing the need for a balance between automation and human insight. Raulf discusses the unique consulting model at Boulder, focusing on tailored strategies to navigate the evolving landscape of SEO. He also warns against the pitfalls of low-quality AI-generated content, advocating for responsible AI use to enhance effectiveness and accuracy in SEO campaigns.

Britney Muller, the innovative founder of Britney Muller Inc., shares her expertise on leveraging artificial intelligence for specific marketing tasks. She explores how AI can enhance productivity beyond content creation while emphasizing the importance of human oversight. The conversation dives into transforming complex HR policies with AI and the balance between creativity and technology in marketing. Muller advocates for authentic storytelling, pushing marketers to embrace genuine engagement in a rapidly evolving landscape.

Kristan Bauer, an independent SEO consultant at Bauer Growth Consulting, shares her expertise on cutting-edge SEO tactics that fuel growth. She highlights the importance of aligning keyword strategies with user intent for effective content optimization. Kristan dives into the power of refining existing content over creating new material and discusses the vital role of SEO testing in developing robust strategies. Additionally, she emphasizes how user experience metrics should shape SEO efforts, particularly in enhancing engagement for SaaS companies.

Kristan Bauer, the expert from Bauer Growth Consulting, delves into the intricacies of marketplace SEO and advanced tactics that can set a business apart. She emphasizes the importance of understanding and leveraging keyword strategies to align with searcher intent effectively. By thoughtfully creating and optimizing content, Kristan provides insights on how businesses can dominate their niche in the digital marketplace. Show NotesConnect With: Kristan Bauer: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Alex Gopstein, co-founder of Pitchbox, discusses the importance of email deliverability in link building. He explains that emails undergo numerous steps before reaching inboxes, including spam filtering. Gopstein emphasizes the need for personalized emails to avoid being flagged as spam, suggesting the use of AI to create unique subject lines and content. He also highlights the significance of email rotation and the impact of major email providers like Google and Microsoft on deliverability. Gopstein advises monitoring response rates and using tools like Pitchbox's MX to ensure email effectiveness, stressing the importance of continuous experimentation and adaptation. Show NotesConnect With: Alex Gophstein: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Alex Gophstein, co-founder at Pitchbox discusses link building and automation. In this episode, Alex shares his perspectives on strategies for effective link building in modern SEO, the role of automation in scaling SEO operations, challenges faced in link building campaigns, and future trends in SEO and link building. Show NotesConnect With: Alex Gophstein: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Cassidy Clement, Senior Manager of SEO and Content at Interactive Brokers, dives into the evolving world of AI search optimization. She discusses how foundational SEO techniques must adapt to the transformation brought by AI search engines. Cassidy highlights the importance of content clarity and brand reputation in this new landscape. She also addresses the sustainability of AI in advertising, emphasizing innovative tools to engage users effectively while considering ecological impacts. Tune in for insights on navigating SEO's future in an AI-driven market!

Senior Manager of SEO and Content at Interactive Brokers, Cassidy Clement, discusses Key Items To Retain SEO Value Show NotesConnect With: Cassidy Clement: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Stefan Spencer, an SEO expert and co-author of The Art of SEO, shares insights on personal branding in the age of AI. He emphasizes that personal branding is critical for long-term success. Spencer suggests leveraging AI to create diverse content, from talks to blog posts. He advocates starting small with daily videos or podcasts to build habits. The importance of discernment and focusing on adding value in branding is highlighted, offering listeners actionable strategies to stay relevant in a fast-changing digital landscape.