Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Enterprise brands are shifting 40% more budget toward answer engine optimization as ChatGPT visits surge 90% year-over-year. Josh Blyskal, Head of AI Strategy at Profound, has analyzed over one billion citations to reveal which brands win in AI discovery and shares proven frameworks from Fortune 500 implementations. The discussion covers fan-out query analysis for identifying the 3-5 word searches that LLMs actually execute behind complex prompts, multi-surface consensus building strategies that align PR, social, and content teams around AI visibility goals, and product feed optimization frameworks that translate traditional services into structured data formats for agentic commerce success.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

ChatGPT visits grew 90% year-over-year to nearly 6 billion. Josh Blyskal, Head of AI Strategy at Profound, reveals how enterprise teams can transition from traditional SEO to generative engine optimization before competitors capture the hundreds of millions of discoveries happening in AI responses. The discussion covers fan-out query analysis for understanding how LLMs break down complex prompts into actionable search terms, prompt volume data methodology using consumer panels across 42 data sources, and the critical role of FAQ content which appears 848% more frequently on top-performing product pages in AI search results.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Josh Blyskal, Head of AI Strategy at Profound, dives into the future of SEO with a focus on AI-driven search and citation metrics. He reveals that strategic FAQ implementation can boost performance in AI search results by an astonishing 848%. The conversation highlights how citations act as valuable, bot-driven referrals, reshaping analytics and emphasizing their significance beyond simple clicks. Blyskal's insights pave the way for transitioning enterprise SEO strategies to stay ahead in the evolving landscape of AI-driven discovery.

Josh Blyskal, Head of AI Strategy at Profound, dives into the seismic shifts in SEO as AI technologies surge. He emphasizes the need for marketers to transition to generative engine optimization, highlighting the role of context in driving AI citations. Josh unveils the significance of fan-out queries and how they simplify complex prompts into actionable terms. He discusses personalized prompt modifications, the integration of structured data for better visibility, and predicts a future where commerce relies on connector-driven models over traditional web scraping.

AI search adoption accelerated faster than streaming TV's decade-long transition. Brian Stempeck, co-founder and CEO at Evertune, explains how mainstream consumers now encounter AI-powered results across Google AI Overviews, Amazon's Rufus, and voice assistants without actively seeking AI tools. The discussion covers strategic positioning frameworks for the "breathtaking" speed of AI-first discovery and competitive distribution strategies, including Walmart's partnership with ChatGPT to leverage their price optimization advantage in AI-mediated commerce.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

AI search adoption is accelerating at breathtaking speed across all major platforms. Brian Stempeck, co-founder and CEO of Evertune, explains how consumers are already experiencing AI-powered results through Google's AI Overviews, Amazon's Rufus, and voice assistants, even without actively seeking AI tools. The discussion covers strategic positioning opportunities for retailers like Walmart's early ChatGPT partnership and how the mainstream integration of AI search is creating new competitive dynamics in e-commerce discovery.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

AI search adoption is accelerating faster than streaming TV's decade-long transition. Brian Stempeck, co-founder and CEO at Evertune, explains how mainstream consumers now encounter AI-powered search results across Google's AI Overviews, Amazon's Rufus, and voice assistants without actively seeking AI tools. The discussion covers strategic positioning frameworks for retailers like Walmart's ChatGPT partnership to capture price-sensitive searches and the competitive advantages of early AI search optimization.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

AI search adoption accelerated faster than streaming TV's decade-long transition. Brian Stempeck, co-founder and CEO at Evertune, brings enterprise AI search expertise from his previous role at The Trade Desk where he witnessed major consumer behavior shifts in media consumption. The discussion explores how mainstream AI integration through Google's AI Overviews, Amazon's Rufus, and strategic partnerships like Walmart-ChatGPT are reshaping search discovery patterns. Stempeck analyzes the competitive implications of price-optimization strategies in AI-powered commerce environments.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

AI search adoption accelerated faster than streaming TV's decade-long transition. Brian Stempeck, co-founder and CEO at Evertune, explains how mainstream consumers now encounter AI-powered results across Google, Amazon's Rufus, and Siri without actively seeking AI tools. The discussion covers strategic partnerships like Walmart's early ChatGPT integration to capture price-conscious searches and how retailers can leverage AI discovery tools to compete in commodity consumer goods categories.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

AI agents process 2.5 billion daily prompts, fundamentally reshaping discovery. Brian Stempeck, CEO of Evertune, runs 1.2 million AI prompts monthly for Fortune 500 clients, delivering measurable insights into generative engine optimization across 40+ countries. In this episode, Brian reveals three critical frameworks: baseline establishment across geographies and personas to map AI recommendation patterns, dual-track optimization targeting both core language models for long-term influence and search-enhanced responses for immediate impact, and comprehensive content coverage strategies that provide agents with detailed product specifications rather than traditional consumer-focused messaging.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.