Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Customer data integration challenges cost enterprises millions in missed revenue opportunities annually. Eddie Patzsch, marketing strategist at Optimove, shares proven frameworks for securing technical leadership buy-in for customer data infrastructure investments. The discussion covers quantifying business impact through cost-of-inaction modeling, positioning data integration as an efficiency multiplier that reduces ad hoc technical requests, and leveraging AI readiness initiatives to align marketing data needs with existing technical priorities.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Customer data and marketing campaigns form an inseparable "power couple" driving modern growth strategies. Eddie Patzsch from Optimove reveals how leading brands are shifting budget allocation from traditional channel-based spending to customer data-driven investment strategies that build sustainable competitive advantages. The discussion covers zero-party data deployment frameworks, customer enrichment methodologies, and the operational infrastructure required to move beyond batch-and-blast approaches toward precision-targeted campaign execution.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Marketing teams waste 73% of their budget on misdirected campaigns. Eddie Patzsch, marketing strategist at Optimove, explains why data integration outperforms content personalization when resources are limited and shares insights from working with enterprise CMOs who prioritize technical foundations over creative campaigns. The discussion covers frameworks for shifting from perception-based to data-driven marketing decisions and strategies for building technical marketing leadership that drives measurable ROI through accurate audience targeting.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Product and marketing teams will merge performance ownership within five years. Eddie Patzsch from Optimove predicts this transformation as AI reduces organizational silos and product-led growth demands tighter integration between customer acquisition and product experience. The discussion covers how zero-party data collection requires cross-functional collaboration between marketing and product teams for effective implementation. Patzsch outlines the strategic shift from historically strained product-marketing relationships toward unified performance accountability in enterprise B2B organizations.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Zero-party customer data collection remains critically underutilized across enterprise marketing teams. Eddie Patzsch, marketing strategist at Optimove, demonstrates how gamification platforms can capture customer preferences and behavioral insights that drive measurable engagement improvements. The discussion covers implementing self-serve gamification tools for email and website zero-party data collection, executive buy-in strategies for data collection initiatives, and scaling beyond traditional first-party data limitations through intentional customer preference gathering frameworks.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

93% of marketers believe first-party data is more critical than ever for organizations. Eddie Patzsch, VP of Revenue at Optimove, has transformed relationship data into revenue-driving campaigns for enterprise brands like Sephora and FanDuel, delivering measurable incremental revenue through AI-powered personalization at scale. The discussion covers zero-party data collection through gamification strategies, deterministic versus probabilistic customer matching frameworks, and AI-powered self-optimizing journey orchestration that prioritizes communications across millions of customer touchpoints.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

84% of search queries now trigger AI-powered results, fundamentally reshaping optimization strategies. Aimee Jurenka from seo SUSTAINABLE shares her proven framework for managing enterprise clients transitioning from traditional SEO to multi-channel search optimization. She outlines her systematic approach for categorizing traditional SEO tactics into "continue," "modify," and "replace" buckets while introducing AEO-specific strategies. Jurenka details her client communication template that maps on-page, off-page, technical SEO, and local SEO changes alongside new AI optimization requirements, emphasizing the shift from generalized to highly customized search strategies for each client vertical.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

SEO professionals face unprecedented change as AI transforms search discovery. Aimee Jurenka from SEO Sustainable brings enterprise-level expertise in navigating algorithmic shifts while maintaining sustainable growth strategies. The discussion covers embracing industry transformation as competitive advantage and leveraging SEO's foundational adaptability principles to thrive during periods of rapid technological evolution.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Voice search adoption accelerates among blue-collar demographics who prefer speaking over typing. Aimee Jurenka from seo SUSTAINABLE shares insights on resource allocation between voice and visual search optimization based on user behavior patterns across different demographic segments. The discussion covers conversational query optimization strategies and the strategic implications of Google's marketing emphasis on voice interactions over visual search features.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

AI search adoption is accelerating faster than traditional SEO adaptation rates. Aimee Jurenka from SEO Sustainable has been tracking AI search evolution since discovering Bing Copilot and monitoring user behavior shifts across general populations. The discussion covers the "adapt or die" framework for traditional SEOs transitioning from 10 blue links optimization, strategic positioning for the inevitable traffic migration to AI-powered search, and implementation approaches for professionals navigating the convergence of AEO and traditional SEO methodologies.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.