Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast AI citation dominance will be the new SEO leaderboard by 2026?
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Jan 6, 2026 
Josh Blyskal, Head of AI Strategy at Profound, dives into the future of SEO with a focus on AI-driven search and citation metrics. He reveals that strategic FAQ implementation can boost performance in AI search results by an astonishing 848%. The conversation highlights how citations act as valuable, bot-driven referrals, reshaping analytics and emphasizing their significance beyond simple clicks. Blyskal's insights pave the way for transitioning enterprise SEO strategies to stay ahead in the evolving landscape of AI-driven discovery.
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Citations Are The New Clicks
- Citations from AI systems act like clicks because bots are now the intermediaries answering user questions.
- Josh Blyskal argues that these bot-driven citations represent real moments of value for brands even without human referral traffic.
Zero-Click Means Zero-Human-Click
- The zero-click web is evolving into a zero-human-click web where answers are served by models.
- Blyskal highlights that influence now comes from being the source models cite, not from driving traditional clicks.
Optimize For Bot Citations
- Measure and optimize for AI citations rather than relying solely on human referral traffic.
- Treat citation logs (e.g., ChatGPT user agent hits) as conversion events you can quantify and act on.