Josh Blyskal

Josh Blyskal, an AI Strategist at Profound, shares insights on Answer Engine Optimization (AEO) and its importance in an AI-driven search landscape. He explains the shift from traditional SEO and discusses how brands can navigate this change to improve visibility. Blyskal highlights the necessity of niche content and user-generated material to thrive. He also touches on the balance between updating existing content and creating new resources, emphasizing how AI advancements open new marketing opportunities for all businesses.

Nick Lafferty, Head of Marketing at Profound, and AI strategist Josh Blyskal dive into the evolving world of answer engine optimization (AEO). They discuss how AEO redefines content strategy by prioritizing user experience and agility over traditional SEO tactics. Nick shares insights on leveraging resources like Wikipedia and structured content to enhance AI visibility. Meanwhile, Josh emphasizes the need for concise, citation-friendly formats and how speed and adaptability are key in the volatile AI landscape. Their discussion sheds light on modern marketing strategies in the AI era.