Talking Too Loud with Chris Savage How Brands Can Win in the Age of AI Search with Josh Blyskal
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Jul 15, 2025 
Josh Blyskal, an AI Strategist at Profound, shares insights on Answer Engine Optimization (AEO) and its importance in an AI-driven search landscape. He explains the shift from traditional SEO and discusses how brands can navigate this change to improve visibility. Blyskal highlights the necessity of niche content and user-generated material to thrive. He also touches on the balance between updating existing content and creating new resources, emphasizing how AI advancements open new marketing opportunities for all businesses.
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AEO Replaces Traditional SEO
- Answer Engine Optimization (AEO) is emerging as the new approach to optimize for AI search engines instead of traditional SEO.
- AEO focuses on understanding visibility and citations across AI platforms like ChatGPT and Perplexity through real user prompt data.
Chat-Based AI Search Soars
- AI chat-based search is rapidly becoming the future of search due to strong user demand.
- Google's adoption of AI mode confirms chat is mainstream, with AI transforming many industries and user expectations.
AI Search Is a Total Rewrite
- AI search could be a total rewrite of search because of new architecture and user behaviors.
- The upcoming deprecation of ChatGPT's Bing API may shift AI search centralization, impacting rankings and strategies.