Brand mascots are fun, webinars need to step it up, and B2B content doesn’t have to be boring! These are just some of the loud takes that marketer extraordinaire Bridget Poetker shares on the latest episode of Talking Too Loud. This week, Savage and Sylvie step into a world where unfiltered personality drives creative inspiration and brand voice. Tune in to learn how Bridget transitioned from agencies and B2B startups to building her very own content collective, why outcomes are more important than outputs, and why being unhinged on LinkedIn is her superpower. Highlights include:Building a Content CollectiveWhy brand voice mattersThe value of experimentation in marketingLinks to Learn More:Follow Bridget Poetker on LinkedInFollow Savage on LinkedInSubscribe to Talking Too Loud on WistiaWatch on YouTubeFollow Talking Too Loud on InstagramFollow Talking Too Loud on TikTokLove what you heard? Leave us a review!On AppleOn Spotify

On the latest episode of Talking Too Loud, Chris Sylvie Lubow dive into the world of social media strategy with Sydney Raiff, a video producer at CeraVe. The conversation explores Sydney's success in transforming CeraVe’s TikTok strategy from a million paid views to a million organic views, and provides a behind-the-scenes look at what it takes to develop a relatable brand voice and connect deeply with your audience. Sydney also discusses how her background in stand-up comedy influenced her career in digital marketing, and how trusting one's gut has played a crucial role in her creative process. Highlights include:Using social comments to iterate on social strategyThe power of compelling hooksTaking risks and learning from failureLinks to Learn More:Follow Sydney on LinkedInFollow Savage on LinkedInSubscribe to Talking Too Loud on WistiaWatch on YouTubeFollow Talking Too Loud on InstagramFollow Talking Too Loud on TikTokLove what you heard? Leave us a review!On AppleOn Spotify

Did video kill the radio star or evolve the radio star? In this episode of Talking Too Loud, recorded live at On Air Fest, Chris and Sylvie sit down with HubSpot Media’s Carly Baker to explore why more podcasters are embracing video and what that means for creators today. They’ll discuss the benefits, challenges, and strategies behind incorporating video into a podcast workflow, plus share insights from their own experiences producing video podcasts. Whether you’re considering taking the leap or already experimenting with video, this conversation will help you navigate the next era of podcasting. Highlights include:Discoverability challenges in audio and how video platforms like YouTube provide solutionsThe difference in audience engagement and content retention between video and audio platformsStrategies for effectively using video clips on social media to grow your podcast audienceLinks to Learn More:Follow Carly Baker on LinkedInFollow Savage on LinkedInSubscribe to Talking Too Loud on WistiaWatch on YouTubeFollow Talking Too Loud on InstagramFollow Talking Too Loud on TikTokLove what you heard? Leave us a review!On AppleOn Spotify

Have you been anxiously awaiting the return of Mad Men-era style marketing? Well folks, we’re happy to report the wait is over! On the latest episode of Talking Too Loud, Chris and Sylvie sit down with Wistia's Taylor Corrado to talk about the latest shift in brand marketing: a return to creative! Gone are the days of relying on perfect data and purely performance-driven insights to drive marketing strategies. At a time when zero-click content is surging, Taylor makes the case for marketing teams to roll up their sleeves, brainstorm wild ideas, get that video rolling, and take some leaps of faith. Highlights include:The shift in marketing mindsetEmbracing videoOvercoming stage frightThe benefits of co-marketingGetting comfortable with uncertaintyFollow Taylor on LinkedInFollow Savage on LinkedInSubscribe to Talking Too Loud on WistiaWatch on YouTubeFollow Talking Too Loud on InstagramFollow Talking Too Loud on TikTokLove what you heard? Leave us a review!On AppleOn Spotify

Curious about how AI is changing the game for creators? On the latest episode of Talking Too Loud, Chris Savage and Sylvie dive into the impact of AI on business from a solopreneur's POV. They chat with Evan Kirstel, a B2B thought leader and host of the ‘What's up with Tech’ podcast, about how AI and SaaS apps have revolutionized his solopreneur venture into a media company. From enterprise tech to personal branding, Evan shares his insights on leveraging AI tools to scale influence, boost engagement, and meet audiences where they are. Highlights include:Exploration of AI tools and content generationBuilding a social media audienceAdvice for new content creatorsContent clipping and scaling reachLinks to Learn More:Follow Evan on LinkedInFollow Savage on LinkedInFollow Sylvie on LinkedInSubscribe to Talking Too Loud on WistiaWatch on YouTubeFollow Talking Too Loud on InstagramFollow Talking Too Loud on TikTokLove what you heard? Leave us a review on AppleLeave us a review on Spotify

Can venture capital destroy startups? That is the question! On the latest episode of Talking Too Loud, Chris and Sylvie sit down with Eric Paley, managing partner at Founder Collective, a seed stage venture capital fund that's backed transformative startups like Uber, Airtable, and Whoop, to explore the many ways over-capitalization can lead companies to fail. They also discuss some of the principles that help entrepreneurs find success, like building businesses with a focus on customer validation, genuine substance, and financial prudence. Highlights Include:The toxic side of venture capitalNavigating over-capitalization The true north — your customersLinks to Learn More:Follow Eric on LinkedInFollow Savage on LinkedInSubscribe to Talking Too Loud on WistiaWatch on YouTubeFollow Talking Too Loud on InstagramFollow Talking Too Loud on TikTokLove what you heard? Leave us a review!On AppleOn Spotify

Ever wonder where the creator economy is headed? On the latest episode of Talking Too Loud, Chris and Sylvie dive into the future of content with Scott Belsky, founder of Behance and Chief Strategy Officer at Adobe. Sitting at the intersection of technology, innovation, and authenticity, Scott unpacks how businesses can leverage AI to stay truer to storytelling that creates an emotional impact. Tune in as they explore the implications of creative control in an era when, quite literally anyone, can create. Plus, hear Scott’s takes on the ‘meaning economy’ and the difference between commodity brands and luxury brands. Highlights include:Content democratization and accessibilityGenerative AI and AdobeCreative control and digital toolsMeaning in content and storytellingTech trendsThe future of brandLinks to Learn More:Check out Scott’s WebsiteFollow Savage on LinkedInSubscribe to Talking Too Loud on WistiaWatch on YouTubeFollow Talking Too Loud on InstagramFollow Talking Too Loud on TikTokLove what you heard? Leave us a review!On AppleOn Spotify

The holidays are upon us, which can only mean one thing: an extra special episode of Talking Too Loud. Per tradition, our holiday episode is dedicated to the last-minute shoppers who are in dire need of gift recommendations. Whether you’re looking for thoughtful home decor or fun tech. gadgets, Savage and Sylvie have got you covered with gifts the whole family can enjoy! Links to Learn More:Follow Savage on LinkedInSubscribe to Talking Too Loud on WistiaWatch on YouTubeFollow Talking Too Loud on InstagramFollow Talking Too Loud on TikTokLove what you heard? Leave us a review!On AppleOn Spotify

Blaine Bolus and Ramon Barrios, co-founders of CastMagic, delve into the power of AI in content creation. They discuss the challenges of content monetization while emphasizing authenticity and organic growth over sponsorship pressures. The duo shares insights on adapting products based on user feedback and building effective teams for startups. They reflect on how their podcast collaboration sparked their journey, blending innovation with personal growth, all while balancing the demands of the tech landscape with genuine customer needs.

When it comes to B2C marketing, influencers matter. They generate awareness, educate audiences, and drive pipeline. But is the same true for B2B? On the latest episode of Talking Too Loud, Savage and Sylvie sit down with Morgan Ingram, Founder and CEO at AMP Creative, to unravel the newest marketing trend to hit SaaS. Links to Learn More:Follow Morgan on LinkedInFollow Savage on LinkedInSubscribe to Talking Too Loud on WistiaWatch on YouTubeFollow Talking Too Loud on InstagramFollow Talking Too Loud on TikTokLove what you heard? Leave us a review on Apple! Leave us a review on Spotify!