Talking Too Loud with Chris Savage Create Less, Repurpose More: Justin Simon on Smarter Content Marketing
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Aug 26, 2025 Justin Simon, creator of the Distribution First approach and former head of content at TechSmith, reveals how marketers can escape the trap of excessive content creation. He discusses the importance of repurposing existing content to combat burnout and enhance engagement. Justin also introduces a structured framework to optimize marketing efforts and shares insights on harnessing AI as a strategic partner for content repurposing. Tune in to discover how to make your content strategy smarter and more effective!
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Podcast Became A Content Pillar
- Justin created an original co-hosted podcast at Metadata that became the pillar of their content strategy.
- The show got nearly 25,000 downloads in six months and anchored product and customer conversations.
Team Of One Sparked Repurposing
- At Metadata Justin was a solo content person and had to scale output without hiring.
- That pressure forced him to adopt systematic repurposing and distribution-first thinking.
Plan Distribution Before Creation
- Distribution-first means planning how content will be shared before creating it.
- Justin argues putting distribution ahead of creation prevents great work from disappearing after publish.