Create Less, Repurpose More: Justin Simon on Smarter Content Marketing
Talking Too Loud with Chris Savage
00:00
The Shift to Distribution-First Content Marketing
This chapter delves into the 'distribution first' approach in content marketing, emphasizing the importance of promoting content prior to its creation. It discusses the transition challenges from large teams to individual creators, the move away from organic search reliance, and the emergence of 'interest media'. Additionally, it introduces a structured 3C content framework and the strategies of repurposing content to effectively engage audiences.
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