Talking Too Loud with Chris Savage How Creative Teams Can Adapt to the AI Wave (w/ Storyblocks CEO TJ Leonard)
Dec 9, 2025
TJ Leonard, CEO of Storyblocks, shares insights into how AI is transforming creative workflows and customer expectations. He discusses a pivotal shift from technology demos to utility-driven applications that enhance content production. The importance of editorial judgment over sheer output is emphasized, as creative teams must now blend storytelling with business objectives. Leonard advocates for a hands-on, experimental approach to integrating AI, where teams adapt to a rapidly evolving landscape that prioritizes taste and customer collaboration.
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Pivot From Tech Toy To Customer Tool
- We're at a pivot where technology stops being the star and starts serving customer needs.
- Generative AI is moving from proof-of-concept into real utility for production use cases.
Curated Library Plus AI Unlocks Customization
- Storyblocks pairs a curated human-made library with tools to give creators ultimate creative control.
- Generative tools can customize stock assets, turning a finite library into an 'endless aisle' of possibilities.
Tinker Now To Build Institutional Knowledge
- Go try these tools and tinker so you build institutional knowledge before quality crosses the threshold.
- Make time for hands-on experimentation to turn uncertainty into opportunity.