TJ Leonard

TJ Leonard, CEO of Storyblocks, shares insights into how AI is transforming creative workflows and customer expectations. He discusses a pivotal shift from technology demos to utility-driven applications that enhance content production. The importance of editorial judgment over sheer output is emphasized, as creative teams must now blend storytelling with business objectives. Leonard advocates for a hands-on, experimental approach to integrating AI, where teams adapt to a rapidly evolving landscape that prioritizes taste and customer collaboration.