Talking Too Loud with Chris Savage The Big Blind Spot in AI Search (And What Wistia Built to Fix It)
Nov 25, 2025
Join Ben Ruedlinger, an early Wistia employee and product leader, alongside video strategy expert Phil Nottingham, as they unveil the blind spot in AI search for videos. They highlight why LLM crawlers can't see traditional video embeds and the detrimental effects of lacking video transcripts. Discover Wistia's innovative LLM-friendly embed solution that enhances video discoverability without compromising user experience. Tune in for actionable insights on optimizing video content for AI while navigating the evolving landscape of search.
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Search Has Become Conversational
- AI search shifts discovery from clicking links to conversational, context-rich interactions inside LLMs.
- Brands must rethink visibility because the AI now composes answers from many sources instead of sending users to sites.
Videos Are Invisible To LLM Crawlers
- LLM search tools fetch ranked pages and then ingest page text but usually don't execute JavaScript or read iframes.
- That technical gap makes embedded videos appear as blank boxes to LLMs, hiding their content.
YouTube Alone Won't Make Videos Readable
- Uploading to YouTube doesn't guarantee LLM access because YouTube often blocks LLM search tools.
- LLMs may only guess video content from external mentions, not from the YouTube video itself.