How Brands Can Win in the Age of AI Search with Josh Blyskal
Talking Too Loud with Chris Savage
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Navigating the Shift from SEO to Answer Engine Optimization
This chapter explores the shift from traditional SEO to answer engine optimization (AEO), highlighting the impact of AI-driven platforms on user behavior. It also introduces a new data tool that assists marketers in understanding brand perception across various answer engines, stressing the need to adapt to evolving user queries and search patterns.
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