Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Stefan Spencer, an SEO expert and co-author of The Art of SEO, shares insights on personal branding in the age of AI. He emphasizes that personal branding is critical for long-term success. Spencer suggests leveraging AI to create diverse content, from talks to blog posts. He advocates starting small with daily videos or podcasts to build habits. The importance of discernment and focusing on adding value in branding is highlighted, offering listeners actionable strategies to stay relevant in a fast-changing digital landscape.

Stephan Spencer, an SEO expert and co-author of The Art of SEO, dives into the transformative power of AI for creating linkable assets. He discusses how AI is changing traditional link-building strategies and best practices for its integration in SEO. Spencer highlights the challenges of AI-driven content creation and offers solutions for enhancing effectiveness. He also explores how podcasters can leverage AI for educational content while emphasizing the need for human oversight to maintain quality and relevance.

Will Critchlow, CEO of Searchpilot, discusses the concept of SEO depreciation, likening it to the financial concept of an asset losing value over time. He argues that most mature websites would see a 10-20% annual decline in organic search traffic if no maintenance efforts were made. Critchlow emphasizes the importance of viewing SEO as an investment rather than an expense, and suggests involving business leaders in forecasting and scenario planning to better communicate SEO's value. He also highlights the need for SEO professionals to adapt to changes in algorithms and market conditions to maintain and enhance their organic search visibility. Show NotesConnect With: Will Critchlow: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Will Critchlow, CEO of SearchPilot, discusses the shift in viewing SEO as a performance channel rather than just a tactic. He emphasizes the importance of communicating SEO's value to leadership using metrics they understand, such as ROI and performance channels. Critchlow highlights the need for SEO teams to build a mental model of SEO's value, measure performance against counterfactuals, and focus on leading metrics like the number of tests run and win rates. He stresses the importance of accountability over consequences, building trust, and operating within the bounds of control to ensure SEO's success in large organizations. Show NotesConnect With: Will Critchlow: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ruth Burr Reedy, Senior SEO Manager at Houzz, discusses the importance of impactful brand signals for SEO. She explains how strong brand signals can significantly enhance a website's visibility and credibility in search engine results. By focusing on authentic content and robust SEO strategies, businesses can improve their online presence. Today, Ruth shares insights on leveraging these elements to boost SEO effectiveness. Show NotesConnect With: Ruth Burr Reedy: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ruth Burr Reedy, Senior SEO Manager at Houzz, discusses the importance of creating expertise-driven content in the digital age dominated by AI-generated material. She emphasizes the value of engaging with industry experts on a freelance basis to produce authentic and impactful content. By leveraging the knowledge of these professionals, businesses can enhance their content strategy and stand out in a crowded market. Today, Ruth shares insights on how to effectively integrate expert opinions into your content to boost credibility and visibility. Show NotesConnect With: Ruth Burr Reedy: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Eric Hoover, from Jellyfish, delves into tactics to compete with eCommerce retail competition.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Eric Hoover, SEO Director at Jellyfish, dives into the evolving world of search experience optimization (SXO). He discusses how blending traditional SEO with user experience and conversion rate optimization can elevate user engagement, especially in an era of AI-generated content. Hoover highlights the shifting focus towards impression share and pixel depth to gauge search effectiveness, along with the necessity of relevant targeting to meet business goals. His insights underscore the interplay between SEO and user experience as crucial for driving e-commerce success.

CEO and Founder at ScoreDetect, Michael Sumner, delves into the evolving landscape of authorship in SEO. In this episode, Michael shares his perspectives on the evolution of Google's approach to authorship in recent years, key benefits of establishing authorship in SEO, role of author reputation in influencing search rankings, aligning content with E-A-T principles through authorship, and best practices for optimizing authorship on websites.Connect With: Michael Sumner: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Michael Sumner, CEO and founder of ScoreDetecte, dives into the fascinating world of blockchain time-stamping and its implications for SEO. He explains how blockchain creates a public, reliable content history, enhancing authenticity and securing data integrity. The discussion also covers the role of smart contracts in this process and explores privacy issues in blockchain transactions. Sumner reveals practical applications of blockchain technology in SEO and its potential to revolutionize how content is managed and ranked online.