Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

SMBs need integrated visual and written content strategies equally. Helen Pollitt, content strategist at iStock with expertise in visual content optimization for enterprise brands, argues against separating visual and written content approaches. She advocates for holistic content strategy frameworks that break down traditional barriers between written, visual, and video content, emphasizing audience-intent matching over format-specific optimization tactics.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Small and mid-sized businesses struggle to balance visual and written content optimization strategies. Helen Pollitt from iStock brings enterprise-level visual content expertise, having developed scalable optimization frameworks for one of the world's largest stock photography platforms. The discussion covers holistic content strategy integration that breaks down traditional barriers between written, visual, and video optimization, plus audience-intent matching frameworks that help SMBs determine optimal content formats for specific search scenarios.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Enterprise e-commerce sites struggle to leverage product catalog data effectively for search optimization. Ryland M Bacorn from Boca De shares his proven framework for implementing vector embeddings across large-scale product catalogs, demonstrating measurable improvements in site search relevance and internal linking strategies. The discussion covers his three-phase implementation approach: establishing specialized database infrastructure with tools like Pinecone, building proof-of-concept prototypes using the 80/20 rule for high-impact product segments, and scaling embeddings beyond SEO into site search, product recommendations, and automated content generation systems.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ryland M Bacorn, a technical lead at Boca De with expertise in vector embedding systems, shares insights into improving site search relevance and driving conversions. He reveals that 70% of enterprise e-commerce sites struggle with semantic product discovery. Ryland discusses integrating embeddings using specialized vector databases, enhancing semantic taxonomy, and automating internal linking strategies. Additionally, he emphasizes the need to adapt to AI advancements in various roles and highlights self-hosted automation tools that can streamline HR tasks.

SEO professionals must build lightweight tools to remain competitive in evolving search roles. Ryland M Bacorn from Boca De demonstrates how tool-building has become essential for SEO career advancement, with automation workflows now driving scalable enterprise search operations. The discussion covers practical coding implementation for SEOs, error troubleshooting methodologies for AI-powered tools, and workflow automation strategies using platforms like N8N and OpenAI's latest releases.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

IDEs are rapidly evolving with AI agents handling more coding tasks autonomously. Ryland M Bacorn from Boca De discusses how development environments are becoming increasingly sophisticated while moving critical processes into the background. The conversation explores agent-based development workflows that require minimal human intervention and the strategic importance of understanding underlying systems for effective troubleshooting. Bacorn emphasizes the cross-industry disruption potential and advocates for proactive adoption of AI-powered development tools before competitors gain technological advantages.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Ryland M Bacorn, founder and growth advisor at Boca Day, shares his expertise in leveraging embedding-based SEO tools to enhance content relevance. He reveals that 55% of online content is now AI-generated, reshaping SEO strategies. Ryland discusses how embeddings can optimize content production, clean keyword lists, and improve site search. He highlights practical approaches for non-developers to create embedding tools and shares a compelling case study showing significant gains from embedding-driven content shifts. Visualization techniques for stakeholder buy-in are also covered.

Jon Levesque, CEO of Seeq and an expert in brand-led communities, dives into the importance of brand authenticity in an age where AI produces identical content. He highlights how genuine messaging becomes a crucial differentiator for businesses. Levesque shares insights on how creators can harness AI to enhance, rather than replace, the human experience and help promote local restaurants. The conversation emphasizes building communities that prioritize authentic experiences, driving economic value for creators and consumers alike.

Enterprise brands struggle to differentiate in an AI-saturated content landscape. Jon Levesque, CEO of Seeq, shares how authentic brand experiences create competitive moats when AI equalizes traditional marketing tools. The discussion covers leveraging human-centered discovery mechanisms, building creator-brand value exchanges, and positioning authentic storytelling as the ultimate differentiator against AI-generated content uniformity.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jon Levesque, CEO of Seeq and a pro in community building, dives into the changing landscape of community-driven growth. He reveals why brand communities can't thrive in isolation anymore and need to connect where audiences are active. Jon discusses the decline of virtual-only events, highlighting how they’ve lost their charm post-pandemic. He emphasizes the resurgence of in-person engagements, advocating for their enduring impact on conversion rates. This insightful dialogue offers a fresh perspective on community strategy.