Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
How To Approach Traffic Drops
May 5, 2025
Sam Torres, Chief Digital Officer at Gray Dot Co and SEO specialist, shares her insights on tackling traffic drops. She introduces a three-step framework to diagnose organic search declines, emphasizing the need to validate impacts and identify patterns. The conversation dives into the emotional challenges for clients facing urgent traffic losses, the importance of technical SEO, and effective communication strategies with executives. Torres also highlights the necessity of collaboration with engineering teams and presents options for addressing drops to foster deeper discussions.
37:18
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Quick takeaways
- A structured three-step diagnostic approach is essential for identifying the root causes of traffic drops and their business impacts.
- Effectively communicating data-backed findings and forecasts ensures that executives understand SEO implications and can allocate resources accordingly.
Deep dives
Understanding Traffic Declines
Experiencing a sudden drop in website traffic is a significant concern for businesses, often leading to panic and urgency from both SEO teams and executives. Many businesses face such traffic declines due to various algorithm updates and other factors, with 65% reporting unexpected traffic issues in the past year, according to industry insights. When businesses seek help, they often exhibit either a panic-induced urgency or an ongoing struggle with declining metrics, prompting them to search for solutions. Identifying the root cause of these traffic drops is essential for implementing effective recovery strategies tailored to the specific issues at hand.
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