How To Approach Traffic Drops
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
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Unraveling Website Traffic Drops
This chapter explores the complex investigation of traffic declines on websites, focusing on technical SEO, content quality, and external factors like competition. The discussion includes the importance of log file analysis, the unique challenges across different tech stacks, and the dynamics between internal and external SEO teams. Emphasizing collaboration, the speakers advocate for better practices in monitoring, troubleshooting, and building trust in client relationships.
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