Sam Torres

In this engaging discussion, Sam Torres, Chief Digital Officer at Gray Dot Company, and Tory Gray, its CEO and founder, share their expertise on JavaScript and website migrations. They explore common pitfalls in SEO during migrations and emphasize the need for proper documentation and planning. The conversation delves into enhancing user experience with JavaScript, strategies for effective communication between SEO and development teams, and the implications of AI on the future of web development, making it a must-listen for digital marketers.

Sam Torres, Chief Digital Officer at Gray Dot Co and SEO specialist, shares her insights on tackling traffic drops. She introduces a three-step framework to diagnose organic search declines, emphasizing the need to validate impacts and identify patterns. The conversation dives into the emotional challenges for clients facing urgent traffic losses, the importance of technical SEO, and effective communication strategies with executives. Torres also highlights the necessity of collaboration with engineering teams and presents options for addressing drops to foster deeper discussions.