Search with Candour - SEO podcast

Navigating JavaScript and Website Migrations with Sam Torres & Tory Gray

Mar 10, 2025
In this engaging discussion, Sam Torres, Chief Digital Officer at Gray Dot Company, and Tory Gray, its CEO and founder, share their expertise on JavaScript and website migrations. They explore common pitfalls in SEO during migrations and emphasize the need for proper documentation and planning. The conversation delves into enhancing user experience with JavaScript, strategies for effective communication between SEO and development teams, and the implications of AI on the future of web development, making it a must-listen for digital marketers.
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ANECDOTE

SPA Troubles

  • Jack Chambers Ward had a challenging experience with a Single Page Application (SPA) where URLs and title tags malfunctioned.
  • This highlighted the complexities of dynamic URLs and JavaScript issues in migrations.
ADVICE

Check Crawl Settings

  • Monitor crawl settings in Google Search Console, especially JSON requests when migrating to JavaScript sites.
  • Excessive JSON requests can indicate API or build process issues, potentially impacting crawl budget.
INSIGHT

JavaScript and Headless CMS Benefits

  • JavaScript frontends and headless CMSs offer benefits like enhanced performance and omnichannel content management.
  • This separation of content and presentation allows for greater flexibility and scalability.
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