Search with Candour - SEO podcast
Navigating JavaScript and Website Migrations with Sam Torres & Tory Gray
Mar 10, 2025
In this engaging discussion, Sam Torres, Chief Digital Officer at Gray Dot Company, and Tory Gray, its CEO and founder, share their expertise on JavaScript and website migrations. They explore common pitfalls in SEO during migrations and emphasize the need for proper documentation and planning. The conversation delves into enhancing user experience with JavaScript, strategies for effective communication between SEO and development teams, and the implications of AI on the future of web development, making it a must-listen for digital marketers.
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Quick takeaways
- Improper handling of redirects during JavaScript migrations can significantly hinder SEO visibility and website performance for search engines.
- Effective communication between SEOs and developers is essential to align technical goals and ensure successful JavaScript implementation for improved site visibility.
Deep dives
JavaScript Migration Common Challenges
Migration to a JavaScript solution can lead to several common issues that SEO professionals should be aware of. One prevalent challenge is the improper handling of redirects, with developers sometimes utilizing JavaScript-based redirects instead of proper 301 or 308 redirects, which can cause search engines to miss critical signal changes. Additionally, many JavaScript migrations fail to properly account for SEO metadata such as global data and meta tags, leading to diminished visibility. Blind spots in content accessibility during rendering further complicate the scenario, making it vital for both developers and SEOs to communicate effectively throughout the migration process.
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