Search with Candour - SEO podcast

Jack Chambers-Ward sits down with Chris Ridley from Evoluted to discuss an innovative solution for managing SEO and PPC campaigns simultaneously.They explore how this tool can help businesses save money by avoiding search term cannibalisation. Chris shares insights on balancing organic and paid strategies, the importance of understanding SERP competition, and the evolving role of AI in search marketing.Links to follow Chris:Website: https://www.evoluted.net/LinkedIn: https://www.linkedin.com/in/chris-ridley/Linktree: https://linktr.ee/PPC_ChrisDigital E-A-Ts: https://www.digital-eat.com/chris-ridley/Related article: https://www.evoluted.net/resources/seomonitor-adsync-script00:00 Introduction01:01 Welcome to Search With Candour02:40 Welcome Chris Ridley04:31 The Concept of Search Cannibalisation15:03 Implementing the Tool: Technical Details17:40 Challenges and Future Adaptations31:33 Understanding User Journeys and Brand Awareness32:25 Google Ads Reporting and Data Transparency34:55 The Importance of Business Objectives in Marketing37:58 Multi-Channel Marketing Strategies46:11 Effective Use of Remarketing50:51 Recommendations and Tools for Marketers56:56 Upcoming Guests and Future Topics

In this engaging conversation, Nick LeRoy, an independent SEO consultant with over 15 years in the industry, shares his insights on the future of SEO jobs. He discusses how the job market is evolving towards personality-driven content and the increasing importance of personal branding. Nick highlights the impact of AI on job roles and the necessity of effective communication in the current landscape. He also addresses the challenges freelancers face and the significance of building authentic connections to thrive in SEO.

In this engaging conversation, Dana DiTomaso, Founder and President at Kick Point Playbook, shares her wealth of experience in GA4 and digital marketing. She reveals common pitfalls in GA4 setups, including tagging mishaps and duplicate traffic. With plenty of hilarious horror stories from her audits, Dana emphasizes the importance of meticulous configuration and regular monitoring. They also discuss the evolving landscape of digital marketing, highlighting the impact of AI and the need for better audience engagement strategies. Don't miss her practical tips for enhancing your analytics game!

Owain Lloyd-Williams, an SEO consultant with over a decade of digital marketing experience, joins to discuss revitalizing dull B2B content. They explore creative strategies to enhance audience engagement while tackling the unique challenges of B2B marketing. The conversation dives into the role of storytelling, authentic case studies, and the impact of AI on SEO strategies. Additionally, they share actionable tips for startups navigating competitive landscapes and emphasize the importance of building trust within brand communication.

Join an all-star panel featuring Jono Alderson, an award-winning SEO consultant; Dawn Anderson, a veteran SEO strategist; Myriam Jessier, co-founder of Neurospicy; and Chris Green, a technical director with extensive experience. They delve into the shifting landscape shaped by AI, discussing its impact on search behaviors and brand trust. The group explores challenges like data transparency and the need for high-quality content, as well as the ethical responsibilities of search engines in a tech-driven world. Expect candid insights and thought-provoking perspectives!

The discussion covers significant updates from Google I/O, including the launch of AI mode for search. The hosts explore how personalization is evolving, alongside the challenges of tracking organic traffic. They delve into the implications of AI-generated content on user behavior and SEO strategies. Listener questions reveal concerns about brand visibility and how informational websites will adapt to these changes. The conversation highlights the need for marketers to understand AI's reasoning and navigate the shifting landscape of digital content.

Kobi Omenaka, a digital marketing pro with a rich history at Amazon and various startups, teams up with Jack Chambers-Ward to dive into the world of free keyword research tools. They discuss leveraging customer conversations and news trends for SEO insights. Kobi stresses the importance of understanding search intent and engaging with niche communities. Gain actionable strategies for effective keyword research without spending a dime while also exploring how branding and language impact consumer connections.

In this engaging conversation, Greg Finn, co-founder of Cypress North and co-host of Marketing O'Clock, dives deep into the future of PPC and SEO amid the rise of AI in digital marketing. He emphasizes the need for adaptability in strategy as technology evolves. Greg shares insights on the interplay of SEO and PPC, the influence of younger audiences favoring video content, and the frustrations surrounding Google's communication. Plus, there's a light-hearted chat about their shared love for revenge narratives, providing a fun escape from the serious side of marketing.

Irina Papuc, co-founder of Galactic Fed and former CERN employee, shares her expertise on crafting content for AI-driven search engines. She emphasizes the rise of authentic content and brand mentions, indicating a shift from traditional link-building practices. Irina discusses the evolving user expectations in AI search, the significance of trust and quality in SEO, and the implications of these changes for marketers. Tune in for actionable insights on navigating the future landscape of digital marketing!

Tom Winter, Chief Growth Officer and co-founder at SEO Wind, brings over a decade of SEO expertise to the table. He dives into how AI agents can transform SEO workflows, optimizing processes from keyword clustering to content creation. Tom discusses the balance between automation and human insight, tackling challenges in internal linking and reporting. He also shares exciting trends on the future of search and the role of AI in enhancing user experiences, making it clear there's a bright and innovative path ahead in digital marketing.