Search with Candour

In this episode of Search with Candour, Ben Goodey, founder of Spicy Margarita, joins Jack to discuss how to create revenue-driven SEO strategies.The discussion explores how effective audience research impacts conversion rates, differentiating between top-of-funnel and bottom-of-funnel content, and the evolving role of SEO in the age of AI.Ben shares his insights on creating revenue-driving strategies and the importance of client communication in achieving long-term success.Follow Ben:Spicy Margarita: https://www.spicymargarita.co/How the f*ck: https://www.thefxck.com/LinkedIn: https://www.linkedin.com/in/benjamingoodey/Resources:https://marketingcyborg.com/p/the-lema-framework-how-anyone-canhttps://withcandour.co.uk/podcast/how-to-create-content-that-stands-out-with-lily-ugbajahttps://seo.thefxck.com/interviews/product-positioning-april-dunford/https://seotesting.com/https://www.goodreads.com/book/show/221251872-when-the-cranes-fly-south00:00 How to make money from SEO00:56 Introduction02:04 Welcome, Ben Goodey02:51 The Importance of Revenue-Driven SEO09:39 Understanding Audience and Customer Research13:10 The Role of Content in Building Trust17:06 Leveraging Customer Insights for Effective SEO29:39 Competitor Analysis and SEO Strategy35:48 SERP Insights and Competitor Awareness37:15 The Importance of Tracking Conversions41:29 Integrating SEO with Broader Marketing Strategies51:13 The Impact of AI on SEO Strategies58:33 Final Thoughts and Recommendations

In this week's episode of Search With Candour, host Jack Chambers-Ward is joined by Leah Hart to explore the future of sustainable marketing in 2025.They delve into the importance of both environmentally and personally sustainable practices. Topics include the pitfalls of greenwashing, the energy costs of AI tools like ChatGPT, and effective ways to avoid burnout and maintain personal well-being in the industry. Follow Leah:Website: https://www.fourfront.us/LinkedIn: https://www.linkedin.com/in/hartleahc/Recommendationshttps://www.thriftbooks.com/w/algorithms-to-live-by-what-computers-can-teach-us-about-solving-human-problems_brian-christian_tom--griffiths/10740830/item/25388624/ https://ground.news/https://www.fourfront.us/blog/sustainable-digital-marketing/00:00 Introduction04:43 Welcome Leah Hart07:08 Defining Sustainable Marketing08:01 Challenges and Strategies in Sustainable Marketing08:39 AI and Sustainability in Marketing12:24 Identifying Genuine Sustainable Practices22:06 Balancing Sustainability and Performance23:35 Hybrid Work Models and Sustainability27:12 Measuring Success in Sustainable Campaigns29:35 The Role of AI in Sustainable Marketing39:44 Personal Sustainability and Career Longevity42:52 Balancing Work and Personal Life44:00 Implementing Quitting Time and AI Tools45:24 Building Team Relationships and Communication49:52 Understanding Team Dynamics and Personality Types58:04 Advice for New Marketers01:05:50 Personal Habits for Reducing Stress01:10:17 Recommendations and Conclusion

Jacob Cass, an award-winning brand consultant and designer, shares his journey from losing 95% of site traffic to rebuilding his brand, Just Creative. He discusses the emotional rollercoaster of the traffic crash and the strategies he employed to adapt, including content pruning and focusing on evergreen topics. Jacob emphasizes the importance of personal branding in 2025, providing actionable insights on diversifying channels and maintaining consistent messaging. He also introduces practical brand exercises, urging listeners to start building their personal brand now.

Egor Golovin, Chief Commercial Officer at Serpzilla and a link-building expert, dives into the transformative impact of Google's MUVERA on SEO. He discusses the shift from sheer link volume to the critical importance of contextual relevance and trust. Egor highlights how AI-generated content can still thrive if it offers value. He emphasizes the rising significance of brand mentions and nofollow links as trust signals. Finally, he offers insights on refining backlink strategies and advises running relevance audits to align with the evolving digital landscape.

Join us LIVE from Brighton as the teams from ⁨@SEOMindsetPodcast⁩ and Search with Candour come together for an engaging and informative podcast.In this special episode, the trio of hosts explore the importance of intentional social connections for career progression, and practical tips on maintaining good social health.The episode also features insights from the audience, real-life stories, and a detailed analysis of Google's take on 'social health.’Don't miss out on expert advice, heartfelt stories, and actionable tips designed to enhance your personal and professional growth in the SEO world!Headline sponsor - SISTRIXSISTRIX is the all-in-one SEO toolbox for those who want to succeed on Google, Amazon and Facebook. With SISTRIX's market-leading tools, you can optimise your website according to the latest Google guidelines, track competitors on Amazon and easily generate and perform research across TikTok, Instagram and YouTube.Food sponsor - MajesticMajestic maps the web to bring you the Link Intelligence data you need to dominate your market. Established in 2004, Majestic is dedicated to serving worldwide backlink data and analysis.Drinks sponsor - Good Signals and WhitworthGood Signals help brands that deserve to do better online – do just that. They use what makes your business unique and interesting to help you grow online in new and exciting ways – connecting your brand with the people who matter most to you.Whitworth SEO specialise in authentic SEO without the jargon. Just proper SEO consultancy, no fluff and purely focused on delivering return on investment from your organic channel.00:00 Introduction and Welcome01:21 The SEO Mindset Podcast Origins02:33 Introducing Search with Candour03:45 SISTRIX: How does Google define social health?04:40 Sponsor Acknowledgements12:10 Exploring Social Health and Loneliness17:01 Maintaining Work-Life Synergy27:51 Overcoming Imposter Syndrome37:09 Choosing Your Influential Five37:36 Using the 5-3-1 Model39:27 Quality Time and Presence40:13 Balancing Social Health and Solitude42:44 Tips for Social Health42:58 Overcoming Fear and Trying New Things54:49 Navigating Social Interactions and Remote Work01:00:03 Q&A and Personal Stories01:04:51 Closing Remarks and Thank Yous

Jack Chambers-Ward dives into the evolving world of SEO, AI, and branding with guest Yordan Dimitrov, SEO Manager at Reflect Digital. They discuss the importance of brand consistency, the role of LLMs (Large Language Models) like ChatGPT in shaping user experiences, and the pivotal strategies for maintaining visibility and relevance in an ever-changing digital landscape. If you're curious about how AI is impacting SEO or want tips on optimising your brand’s digital presence, this episode is packed with valuable insights and recommendations.Don't miss out on Yordan's upcoming talk at Brighton SEO and the exciting discussions around these crucial topics!Follow Yordan:Reflect Digital: https://www.reflectdigital.co.uk/ Website: https://yordandim.com/BioLink: https://yordan.bio.link/LinkedIn: https://www.linkedin.com/in/dimitrovy/ Bluesky: https://bsky.app/profile/yordan-dimitrov.com BrightonSEO talk: https://brightonseo.com/talks/forget-seo-vs-ai-build-a-brand-people-trust-or-get-left-behind 00:00 Embracing AI: The Younger Generation's Journey01:14 Introduction to the Podcast01:29 Interview with Yordan Dimitrov01:41 The Importance of Brand in SEO02:20 Upcoming Brighton SEO Event04:15 SEO Strategies and User Behaviour06:17 The Role of Brand and Visibility10:05 Impact of AI on SEO Metrics13:49 User-Generated Content and Reviews22:21 Personalisation and AI in Search25:14 The Future of Search and AI31:06 Meta's AI Integration and User Consent32:01 The Shift in Digital Marketing Metrics33:04 The Impact of LLMs on User Conversion34:32 E-commerce Strategies for Better User Experience37:44 The Importance of Consistent Branding38:39 Personalisation and Localisation in Marketing45:55 The Role of User-Generated Content51:31 Adapting SEO Strategies for AI and LLMs54:17 Tool and Content Recommendations59:43 Conclusion and Final Thoughts

Get ready for valuable insights from the upcoming Brighton SEO conference! Discover the importance of human connection in digital PR and dive into AI's impact on SEO strategies. Learn about using vector embeddings for better content analysis and why building a trusted brand is essential in an AI-driven world. Explore new perspectives on attribution models and hear recommendations on making content machine-readable. Tune in for expert commentary on navigating the evolving landscape of digital marketing!

Pablo López, a Senior SEO consultant at Dept Agency with diverse expertise, dives into the world of zero-click search and AI-driven search engines. He discusses how traditional SEO strategies must evolve as AI modes become prevalent. Pablo highlights the importance of user trust in AI-generated answers and the need for brands to adapt their content strategies to maintain direct traffic. He emphasizes cross-channel integration and audience understanding for successful SEO in this new landscape. His insights are essential for anyone navigating the changing dynamics of search.

In this week's episode of Search with Candour, Jack Chambers-Ward sits down with Manuel Madeddu to discuss the importance of a holistic approach to web performance.They delve into the significance of connecting various elements such as SEO, user experience, and sustainability for optimal web performance.Manuel shares his insights on adapting to the evolving search landscape, the critical metrics to monitor, and the significance of bridging the gap between different departments.Follow ManuelLinkedIn: https://www.linkedin.com/in/manuel-madeddu/Carpet Joe: www.carpetjoe.com00:00 Introduction to AI and SEO00:57 Welcome to Search With Candour02:30 Guest Introduction: Manuel Madeddu04:54 The Importance of a Holistic Approach07:23 Web Performance and Sustainability14:03 The Evolution of Search and SEO35:58 Balancing UX, Design, and SEO41:58 The Importance of Accessibility in Web Development44:15 Real-World Examples of Accessibility Challenges47:50 The Role of Legislation in Accessibility48:25 Colorblindness and User Experience51:06 Recommendations and Final Thoughts54:48 Tools and Software for Web Performance55:59 Entertainment Recommendations: Movies, Games, and Anime01:08:15 Upcoming Events and Personal Updates

Join hosts Jack Chambers-Ward and Mark Williams-Cook in this week's episode of Search with Candour as they discuss recent Google SERP changes and the impact of AI on keyword research.Discover why the SEO community is buzzing about Google changing the num100 parameter and how these modifications affect impressions and rank tracking.Additionally, the dynamic duo share conference experiences, and tease upcoming speaking engagements.Links:Search ‘n’ Stuff conference: https://searchnstuff.co.uk/conferences/search-n-stuff-antalya-conference-2025/International Search Summit: https://events.transperfectdigital.com/international-search-summit/Personas for AI search: https://searchengineland.com/seo-personas-ai-search-461343Google search drops num100 parameter: https://www.seroundtable.com/google-search-drops-100-results-parameter-40097.htmlJack’s brightonSEO talk: https://brightonseo.com/events/october-2025/talks/the-future-of-content-with-zero-clicksSponsor Jack’s charity MMA fight: https://justgiving.com/page/jack-chambers-wardTimestamps:00:00 Introduction00:44 Conference Highlights and AI Keyword Research01:58 Personalisation in AI Search07:30 Upcoming Conferences and Events12:56 Google's Search Parameter Changes21:55 Impact of Bot Traffic on Google Search Console Data24:13 Rise of New Crawlers and Tools25:34 Google's JavaScript Requirement Update27:33 AI Mode and the Future of Search35:10 Transparency and Data Limitations40:20 Upcoming Events and Conferences