Search with Candour - SEO podcast

Are you getting the most out of your organic shopping feed?Join host Jack Chambers Ward as he sits down with returning guest Alex Wright, a managing partner for SEO at Dentsu, to uncover the untapped potential of organic shopping feeds in the ecommerce landscape.Learn about the importance of optimising your feeds, the pitfalls to avoid, and the bright future of agentic search in 2025.Follow Alex:Website: https://alex-wright.co.uk/Dentsu: https://www.dentsu.com/LinkedIn: https://www.linkedin.com/in/alex-wright-marketing/Resources:https://blog.google/products/shopping/google-shopping-ai-mode-virtual-try-on-update/https://blog.google/products/shopping/shopping-graph-explained/https://support.google.com/merchants/answer/15182106https://github.com/google-marketing-solutions/feedxhttps://business.google.com/uk/merchant-center/manufacturer-center/https://ipullrank.com/how-ai-mode-workshttps://withcandour.co.uk/blog/stoicism-and-seo-for-headless-cms-with-alex-wright00:00 Introduction02:07 Upcoming Guests and Events05:47 Sponsored by Fatjoe07:34 Interview with Alex Wright Begins09:27 Importance of Organic Shopping Feeds17:48 Setting Up and Optimising Shopping Feeds33:10 Common Mistakes and Best Practices37:05 Importance of Team Communication in Digital Marketing37:34 Utilising Supplemental Feeds for Enhanced Control39:45 Introduction to Manufacturer Center42:00 Exploring New Shopping Features and AI Integration43:54 Challenges and Considerations with Agentic Search50:09 Impact of Dynamic Pricing and Data Quality52:34 Future of Search and E-commerce Strategies58:10 Real-World Accessibility and Multimodal Search01:04:58 Recommendations and Final Thoughts

In this episode of Search With Candour, Jack Chambers-Ward is joined by Jarno van Driel to discuss the nuances of structured data, its significance in SEO, and its broader applications beyond search.The conversation ranges from how schema works with AI and large language models to how structured data aids in internal communication, impacts e-commerce, and the evolving landscape of digital marketing tools.Follow Jarno:Jarno’s website: https://invisiblegraph.com/LinkedIn: https://www.linkedin.com/in/jarno-van-driel-36a47075/Bluesky: https://bsky.app/profile/jarnovandriel.bsky.socialResources:https://withcandour.co.uk/blog/the-state-of-schema-in-2023-with-dave-ojedahttps://www.youtube.com/watch?v=TiT2bzTq91Yhttps://developers.google.com/search/docs/appearance/structured-data/sd-policies00:00 Introduction01:20 Welcome to Search with Candour02:57 Sponsor Message: Fat Joe04:39 Welcome Jarno van Driel06:22 The Evolution of Structured Data07:26 The Role of Schema.org and Community Contributions12:35 The Future of E-commerce and AI Integration13:20 The Importance of Structured Data in AI Mode15:32 Challenges and Misconceptions in Structured Data25:02 The Role of Structured Data in Knowledge Graphs28:04 The Competitive Landscape of E-commerce30:34 The Rise of TikTok as a Shopping Platform32:46 Different Types of Structured Data34:45 The Future of Structured Data and AI39:29 AI and Search: Bridging the Gaps43:01 Multimodal Search and Google Lens43:42 E-commerce and Structured Data46:43 TikTok E-commerce52:00 Structured Data's Internal Benefits01:02:02 Speakable Schema and Voice Search01:05:44 The Future of AI and Job Impact01:14:28 Conclusion and Future Guests

In this week's episode of Search with Candour, Jack Chambers-Ward and Mark Williams-Cook discuss the evolving landscape of search in the context of Large Language Models (LLMs), the challenges they bring, including A LOT of spam and how they are being manipulated in search.They talk about the potential future of AI search, and the implications for brands and consumers as well as the responsibilities of monitoring and mitigating misinformation, the need for in-depth product data, and the feasibility of AI taking over transactional tasks.Sponsored by fatjoe:Are you ready to get started? Sign up for your free fatjoe account: https://fatjoe.com/References:Use The Brand Control Quadrant To Reclaim Your Brand Narrative: https://www.youtube.com/watch?v=mMx3u6fgg5wWhy OpenAI & Perplexity want clickstream data: https://www.linkedin.com/posts/myriamjessier_ai-search-marketing-activity-7348972981231988738-jDHIHacked sites and expired domains are being cited by ChatGPT: https://digitaloft.co.uk/hacked-sites-and-expired-domains-are-being-used-as-chatgpt-sources/00:00 Introduction and banter01:28 Discussing LLM Spam and Manipulation02:16 Sponsor Message: Fatjoe03:59 The Uses of LLMs in Search06:03 Challenges and Future of AI Search16:38 Phishing and Security Concerns with LLMs19:54 Responsibility and Brand Protection24:47 The Future of AI and Search31:10 Damage Control in the Age of Generative AI31:41 LLMs are Leaky Buckets32:48 Firefighting Tools for AI Errors34:22 The Importance of Brand Reputation35:15 High-Value Leads and Conversion Rates36:46 Misleading AI Conversations37:27 SEO Strategies for E-commerce40:14 The Future of AI in E-commerce44:33 The Impact of AI on Consumer Behaviour47:23 Concluding Thoughts and Upcoming Events

Jack Chambers Ward dives into the critical nuances of internal communication with renowned communications coach Salvatore Manzi.Salvatore shares valuable insights on the 'rule of 10 seconds' in business meetings, the importance of structure in creating genuine connections, and the method of speaking to the shared interests of your audience.They also discuss practical tips for reducing cognitive load, including scheduling white space and using mind mapping tools like X Mind.This conversation is essential for anyone in SEO, digital marketing, or any fast-paced tech environment looking to enhance their communication skills.Sponsored by fatjoe:Are you ready to get started? Sign up for your free fatjoe account: https://fatjoe.com/Follow SalvatoreWebsite: https://www.salvatoremanzi.com/LinkedIn: https://www.linkedin.com/in/salvatorejmanzi/Book: https://www.clearandcompellingplaybook.comSalvatore’s recommendationsMind mapping tool - X-Mind: https://xmind.appThe Impactful Engineer Podcast: https://impactfulengineer.buzzsprout.com/00:00 The Rule of 10 Seconds01:28 Introduction03:02 Sponsor: Fatjoe04:49 Welcome Salvatore Manzi05:21 The Importance of Communication in Tech Teams08:59 Adapting Communication Styles11:03 Managing Cognitive Load18:56 Creating Inclusive Spaces for Neurodivergent Individuals36:19 Understanding the Importance of SEO Jargon38:14 Introducing the HIP Framework40:20 The Power of Structure in Communication46:07 Managing Overwhelm and Meeting Efficiency52:00 The Art of Saying No57:43 Metaphors and Mind Mapping01:00:25 Recommendations01:02:21 Conclusion and Upcoming Guests

Harry Evans, Director and co-founder at Care Launch and Twelve Twenty Five, dives into the crucial role of video content in SEO and social media for 2025. He discusses how authentic video production can drive business growth and enhance audience engagement. Harry shares actionable tips for overcoming the fear of on-screen presence and finding your unique voice. The conversation highlights evolving marketing strategies influenced by consumer behavior, emphasizing the shift toward authenticity and effectiveness in video content.

Ramon Eijkemans, owner of Eikhart and an SEO expert with over 20 years of experience, shares his profound insights on the future of search. He discusses the importance of calculating the true value of SEO traffic, emphasizing opportunity costs and market share. The impact of AI on search behavior and client engagement is examined, alongside the potential need for rebranding within the industry. His unique blend of sci-fi passion and SEO expertise adds a fun twist, including a humorous Blade Runner reference!

Chris Ridley, Head of Paid Media at Evoluted, shares his expertise in optimizing SEO and PPC campaigns. He introduces a groundbreaking tool aimed at preventing search term cannibalization, ultimately helping businesses save on marketing costs. Discussion flows from balancing organic and paid strategies to the evolving role of AI in search marketing. They also delve into the importance of aligning marketing efforts with business objectives and how innovative thinking can enhance brand visibility in today's changing digital landscape.

In this engaging conversation, Nick LeRoy, an independent SEO consultant with over 15 years in the industry, shares his insights on the future of SEO jobs. He discusses how the job market is evolving towards personality-driven content and the increasing importance of personal branding. Nick highlights the impact of AI on job roles and the necessity of effective communication in the current landscape. He also addresses the challenges freelancers face and the significance of building authentic connections to thrive in SEO.

In this engaging conversation, Dana DiTomaso, Founder and President at Kick Point Playbook, shares her wealth of experience in GA4 and digital marketing. She reveals common pitfalls in GA4 setups, including tagging mishaps and duplicate traffic. With plenty of hilarious horror stories from her audits, Dana emphasizes the importance of meticulous configuration and regular monitoring. They also discuss the evolving landscape of digital marketing, highlighting the impact of AI and the need for better audience engagement strategies. Don't miss her practical tips for enhancing your analytics game!

Owain Lloyd-Williams, an SEO consultant with over a decade of digital marketing experience, joins to discuss revitalizing dull B2B content. They explore creative strategies to enhance audience engagement while tackling the unique challenges of B2B marketing. The conversation dives into the role of storytelling, authentic case studies, and the impact of AI on SEO strategies. Additionally, they share actionable tips for startups navigating competitive landscapes and emphasize the importance of building trust within brand communication.