Video content is essential for success in 2026

Jack Chambers-Ward is joined by Georgie Kemp, the SEO lead at Veed.

Together, they delve into the limitless potential of video as a channel for marketers, discussing how video content can be repurposed and its SEO advantages.

Georgie emphasises the importance of authenticity and the human element in creating engaging video content. Jack and Georgie also explore the evolution of search, integrating video into SEO strategies, and leveraging AI while maintaining a human touch.

Follow Georgie:

• Website: https://www.veed.io
• LinkedIn: https://www.linkedin.com/in/georgie-kemp/
• Veed on YouTube: https://www.youtube.com/veedstudio
• Veed on Instagram: https://www.instagram.com/veedstudio/

Resources

• https://sell.g2.com/resources/webinars/capturing-demand-in-the-llm-ecosystem
• https://www.linkedin.com/feed/update/urn:li:activity:7388499289389572097/
• https://sparktoro.com/blog/its-still-seo-search-everywhere-optimization/

Veed guides for video marketing:

• https://www.veed.io/learn/video-marketing-guide
• https://www.veed.io/learn/ai-tools-for-video-editing
• https://www.veed.io/learn/ai-video-production

Georgie’s recommendations

• https://www.granola.ai/
• https://misotasty.com/recipes/miso-brown-butter-banana-bread-recipe

Time stamps

00:00 The Limitless Potential of Video Marketing

01:22 Introduction

03:26 Sponsor Message

05:13 Interview with Georgie Kemp

06:50 The Evolution of Search and Video Content

20:47 Community Engagement and Authenticity in SEO

34:47 Monitoring Brand Sentiment

35:12 The Party Analogy

35:49 Honesty in Product Comparisons

36:46 Community-Centric Content Strategy

37:55 Success in Video Generation and Editing

38:55 Comparison-Based Content

42:17 Brand Management and Visibility

48:17 AI's Role in Content Creation

55:21 Recommendations and Final Thoughts