Stop using keywords, start using topics for SEO with Amanda King

Jack Chambers-Ward is joined by Amanda King for an in-depth conversation about the evolving landscape of SEO and the implications of AI-generated content.

Amanda shares insights from her 15 years in the industry, discussing the challenges of maintaining relevant, high-quality content in a world where AI is increasingly prevalent. The episode covers a range of topics, including content consolidation, Google's move away from lexical search, and Amanda’s new tool - Topic Compass.

Jack and Amanda also touch on the importance of balancing traditional SEO practices with modern digital marketing strategies to stay ahead in 2026.

00:00 Introduction

01:39 Welcome to Search With Candour

04:35 Interview with Amanda King

07:16 The Evolution of SEO and Content Strategies

17:40 Challenges and Future of SEO

34:21 Exploring Topic Compass and Content Relevance

51:49 The Evolution of Google's Search Technology

55:00 The Impact of AI on SEO and PPC

56:11 Exploring Paris: Beyond the Usual Attractions

01:01:35 The Importance of Updating Existing Content

01:03:38 Tools and Strategies for Modern SEO

01:08:31 Fun Recommendations: Movies, Games, and More

01:23:29 Upcoming Episodes and Future Plans

Follow Amanda:

⭐Website: https://floq.co/

⭐Topic Compass: https://topiccompass.io

⭐LinkedIn: https://www.linkedin.com/in/amandaecking/

⭐Amanda's writing for SEL: https://searchengineland.com/author/amanda-king

⭐Amanda's speakerdeck: https://speakerdeck.com/amandafloq

Links to resources/references:

🎧Amanda’s previous episode: https://www.youtube.com/watch?v=J3fWiAJwcO8

🎧Discussing MUVERA with Egor Golovin: https://www.youtube.com/watch?v=STcV-Y3KTAs

📄Google’s MUVERA: https://research.google/blog/muvera-making-multi-vector-retrieval-as-fast-as-single-vector-search/