Search with Candour Why AI makes long-tail keywords MORE powerful
Jan 12, 2026
Nicole Lee, a senior marketing manager at Daydream with a focus on content and SEO, discusses how long-tail keywords are gaining power in the AI-driven landscape. She highlights the importance of high-intent, bottom-of-funnel content and shares her techniques for programmatic SEO. Nicole emphasizes using real customer language from sales conversations for content creation and offers insights on scaling content effectively. Plus, she gives actionable advice on staying curious and experimenting with tools to enhance SEO strategies.
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Long Tail Keywords Gain Power With AI
- Long tail keywords drive higher intent and personalization, making them more valuable in the age of AI.
- Nicole Lee argues bottom-of-funnel content becomes crucial as AI surfaces personalized queries.
Prioritise Customer Language Over Tools
- Use sales calls and product marketing research as primary sources for keyword language and intent.
- Prioritize customer phrasing over delayed third-party tool data when creating content.
Structure Content For Conversational Queries
- Structure content with question headings and how-to guides to match conversational search patterns.
- Audit top citations and LLM outputs to shape content and citation optimization strategy.
