Personalization, AI overviews and trust

In this week's episode of Search with Candour, Jack Chambers-Ward welcomes Nicole Lee to discuss the significance of long tail keywords in SEO and content marketing.

Jack and Nicole delve into how these keywords become even more crucial in the age of AI, focusing on creating personalised, bottom-of-funnel content.

The episode also covers Nicole's strategies for programmatic SEO, the challenges of setting client expectations, and the importance of high-intent content.

Follow Nicole

• Website: https://nicoleleemf.com/ 
• Daydream: https://www.withdaydream.com/ 
• LinkedIn: https://www.linkedin.com/in/nicolelee-marketer/ 

Recommendations

• Corner Maps: https://get.corner.inc/
• Opal: https://www.opal.so/ 
• Graphite AEO tools: https://graphite.io/five-percent/aeo-tools
• Thinking in Bets: https://www.goodreads.com/book/show/35957157-thinking-in-bets 

Timestamps

00:00 Introduction to Long Tail Keywords

01:20 Welcome to Search with Candour

01:36 Meet Nicole Lee

08:16 The Importance of Long Tail Keywords in SEO

15:55 Balancing Informational and Transactional Content

29:42 Programmatic SEO Strategies

36:11 Setting Client Expectations for Leads

37:24 High-Value Conversions and Client Examples

38:28 User Behaviour and Educated Consumers

39:57 Specialised Content and High-Intent Articles

43:50 The Art of SEO and Product Marketing

49:08 Nicole’s Recommendations

55:58 Staying Curious and Recommended Tools

01:05:19 Upcoming Guests and Future Content