Jack Chambers-Ward is joined by Abi Bennetts to discuss the evolution of digital PR, the importance of brand building, and the impact of AI and LLMs on the PR landscape.

Together, they explore strategies for creating authentic, relevant content and the significance of measuring brand sentiment and awareness. Abi also shares insights on how startups can leverage digital PR effectively and predicts the integration of digital and traditional PR in the future.

Follow Abi

Website: https://www.launchpr.co.uk/

LinkedIn: https://www.linkedin.com/in/abibennetts710/

00:00 Why brand is the future of digital PR

01:09 Introduction

05:34 Welcome Abi Bennetts

07:31 The Evolution of Digital PR and Brand Strategy

10:05 The Role of AI and Authenticity in Digital PR

12:36 Combining Traditional and Digital PR Tactics

19:06 The Impact of Brand Sentiment and Trust

33:04 Utilising Experts for Authentic Brand Building

34:22 Balancing Virality and Planned Campaigns

35:36 Holistic Approach to Digital PR

36:18 SEO Integration in PR Strategies

37:15 Defining Brand Identity and Messaging

40:20 Advice for Digital PR Beginners

47:25 Measuring Success in Digital PR

53:16 Future of Digital PR and AI

56:30 Final Thoughts and Recommendations

The truth about digital PR: Sentiment is more important than links