Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast Game Plan To Fix A 40% Traffic Drop Following A Core Algorithm Update
May 9, 2025
A major algorithm update can lead to a significant traffic drop, and rapid response is key. Sam Torres provides valuable insights on diagnosing content issues and enhancing relevancy. She stresses the necessity of open communication with leadership and using data analytics to support claims. Community feedback from platforms like Reddit and YouTube is highlighted as a resource for identifying content gaps. This approach not only aims to restore traffic but also to improve overall content quality.
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Be Direct About Content Issues
- Be transparent and blunt when explaining a traffic drop to leadership.
- Show clear data and set a meeting to discuss content issues in depth.
Leverage Community Insights
- Use community platforms like Reddit and YouTube to identify content gaps.
- Analyze comments to understand audience intent and relevancy issues.
Communicate Strategically Upwards
- C-level leaders value direct and to-the-point communication.
- Balance bluntness with recognizing limited time to explain complex issues.