Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Game Plan To Fix A 40% Traffic Drop Following A Core Algorithm Update
May 9, 2025
A major algorithm update can lead to a significant traffic drop, and rapid response is key. Sam Torres provides valuable insights on diagnosing content issues and enhancing relevancy. She stresses the necessity of open communication with leadership and using data analytics to support claims. Community feedback from platforms like Reddit and YouTube is highlighted as a resource for identifying content gaps. This approach not only aims to restore traffic but also to improve overall content quality.
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Quick takeaways
- Diagnosing content quality and relevancy following a traffic drop requires data-driven insights and community feedback to identify issues.
- Transparent communication with leadership about shifting audience intent and stale content strategies is crucial for strategic alignment and support.
Deep dives
Addressing Traffic Drops After Algorithm Updates
Experiencing a significant traffic drop, particularly in top-of-funnel terms, necessitates a strategic response, especially in an enterprise context. It’s crucial to honestly communicate the situation to key stakeholders, such as the CMO, by highlighting that audience intent has shifted, while the content strategy has remained stagnant. Assembling data from various sources, like comments on social media or competitor analysis, can provide a clearer picture of the issue. This transparency and establishment of a follow-up meeting to delve deeper into the data will facilitate a more thorough understanding and opportunity for improvement.
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