Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast Is Paid Search Is The Most Important Marketing Channel To Partner With For SEO?
May 13, 2025
Elliot Tsai challenges the idea that paid search is the top partner for SEO. He emphasizes the equal importance of all marketing channels in the user funnel. While paid search offers quick results, SEO builds long-term value. Tsai advocates for a balanced approach, recognizing that each channel has unique strengths and contributes differently to overall marketing success.
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All Marketing Channels Are Equal
- Paid search is not inherently the most important marketing channel for SEO partnerships.
- Every marketing channel plays an equal role as different parts of the user funnel.
Paid Search Offers Faster Results
- Paid search gets favored because it delivers faster, short-term results.
- SEO results come slower but ultimately have a comparable impact.
Channels Serve Different Funnel Parts
- The user funnel is served by multiple marketing channels, each contributing uniquely.
- Favoring one channel over others ignores the holistic user journey.