Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast How To Create A Holistic "Land And Expand" SEO Strategy
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May 12, 2025 Join Elliot Tsai, Senior Growth Manager of SEO and ASO at TextNow, as he dives deep into maximizing SEO success through cross-channel integration. He emphasizes the importance of collaborative marketing efforts and demonstrates how treating SEO like a paid channel can enhance revenues. Elliot also discusses utilizing social media for trend detection, the evolution of AI in content creation, and strategic data advantages for market positioning. Tune in for valuable insights on navigating the future of SEO while balancing user experience with monetization!
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SEO Benefits From Channel Synergy
- SEO is foundational but lacks direct revenue tracking common in paid channels.
- Partnering across marketing channels creates a holistic funnel from awareness to conversion.
Operate SEO Like Paid Channel
- Operate SEO like a paid channel by focusing on revenue-driven forecasting for leadership buy-in.
- Present clear ROI and resource requests to justify budget and strategy effectively.
Social Media Augments SEO
- Social media offers real-time trend spotting that search engines miss due to historic data reliance.
- Incorporate social insights to enhance SEO content relevancy and index times.