Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Michael Sumner, CEO and founder of ScoreDetecte, dives into the fascinating world of blockchain time-stamping and its implications for SEO. He explains how blockchain creates a public, reliable content history, enhancing authenticity and securing data integrity. The discussion also covers the role of smart contracts in this process and explores privacy issues in blockchain transactions. Sumner reveals practical applications of blockchain technology in SEO and its potential to revolutionize how content is managed and ranked online.

Jessica Mehring, CEO of Horizon Peak Consulting, specializes in crafting human-centric content for tech companies. She discusses the vital shift towards authentic engagement over algorithm-driven tactics in SEO. Mehring emphasizes the power of storytelling to enhance audience connection and drive content performance. She addresses the challenges posed by generative AI and low-quality content, urging creators to focus on resonating narratives that prioritize user experience and foster a deeper bond with their audience.

Alex Silverberg, President and SEO Strategist at APSEO, delves into taxonomy for large websites. Websites rely on a strong foundation to function effectively. Site architecture, or taxonomy, plays a vital role in user experience and even how search engines crawl and understand your site. Without proper taxonomy, users are unable to find what they're looking for, and search engines can’t understand the relationship between your pages. Today, Alex discusses the importance of taxonomy for large websites.Connect With:  Alex Silverberg: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Alex Silverberg, President and SEO Strategist at APSEO, delves into Google’s SGE. SEO is constantly evolving, and a new wave of change is on the horizon with Google's Search Generative Experience (SGE). While high-quality content remains king in this new search landscape, optimizing for SGE requires a new focus on schema markup and structured data to make it easy for search engines to attribute value to your site. Today, Alex discusses how to optimize for SGE.Connect With:  Alex Silverberg: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Founder at Knowatoa, Michael Buckbee, discusses how AI search technologies like ChatGPT and Perplexity are revolutionizing the SEO industry by uncovering new ranking opportunities for brands. In this episode, Michael shares his perspectives on: impact of Google's AI-driven search on organic growth strategies, differences between traditional and AI-driven search algorithms, role of deep learning in Google's AI search prioritization, user experience and search engine rankings in the AI era, and future implications of AI search on the SEO industry.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Michael Buckbee, Co-founder at Knowatoa, dives into how AI is transforming search through innovations like Google’s Gemini. He discusses the shift from traditional SEO to AI-driven strategies and the rising importance of deep learning in search algorithms. Michael highlights the need for brands to adapt their marketing to the evolving consumer journey. He also shares insights on optimizing content for user intent and leveraging AI tools for effective brand communication. This conversation is packed with actionable advice for navigating the new landscape of organic growth.

Matthew Edgar, a Partner and Technical SEO Consultant at Elementive and author of the 'Speed Metrics Guide,' dives into the vital connection between website speed, SEO, and user experience. He explains how faster loading times can enhance online visibility and user satisfaction. Discover the critical speed metrics that matter for marketers, designers, and developers alike. Matthew also discusses navigating site migrations while maintaining a balance between speed and usability for improved user engagement.

Matthew Edgar, Partner and Technical SEO Consultant at Elementive, delves into technical SEO and user experience. Despite the misconceptions surrounding core web vitals, they are not the biggest ranking factor. However, in an age where search engines are prioritizing user experience, we must ensure that our websites provide a positive experience for visitors when they click in from a search result. Today, Matthew discusses how core web vitals affect SEO.Connect With:  Matthew Edgar: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In this engaging discussion, Jason Shafton, Founder and CEO of Winston Francois, shares insights on effectively measuring SEO in growth marketing. He addresses the complexities of SEO metrics, emphasizing the importance of aligning them with business KPIs. Jason highlights the role of AI in enhancing SEO practices, and how user-centric perspectives can improve marketing strategies. Plus, he explores the collaboration between AI and human creativity for better content creation, showcasing valuable tools like Ahrefs for managing online visibility.

Jason Shafton, Founder and CEO of Winston Francois, delves into SEO for growth marketing. Effective growth marketing strategies leverage multiple channels, and SEO and content marketing are two levers that growth marketers can pull to achieve scale. However, understanding SEO's unique qualities is key to leveraging its potential. Today Jason discusses five things growth marketers need to understand about SEO.Connect With: Jason Shafton: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.