Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Anders Indset, a world-renowned philosopher and deep tech investor, dives into the complex relationship between humanity and AI. He underscores the urgency for ethical regulations as AI edges toward superintelligence, warning against the potential loss of human creativity. Indset also discusses the vital need for equitable access to AI and the risks posed by technological disparities. Emphasizing the role of generalists in the workforce, he advocates for a future where AI enhances human potential while safeguarding the essence of consciousness.

Anders Indset, a world-renowned philosopher and keynote speaker, discusses his journey from SEO to business philosophy, emphasizing the importance of understanding exponential technology and AI. He introduces the Norwegian mindset, or the Viking code, highlighting its blend of collectivism and individualism. Indset explains how this mindset fosters high performance through community and individual growth, citing examples like Viktor Hovland and Kasper Ruud. He stresses the need for leaders to balance management and leadership, celebrating progress over failure, and fostering a culture of trust and healthy discussions to drive innovation.Connect With: Anders Indset: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jonathan Ames, Director of Marketing at ButterCMS, discusses the intricacies of improving a headless CMS. He delves into how enhancing flexibility and user experience can significantly boost content management efficiency. Jonathan shares insights on integrating new technologies to streamline workflows and ensure scalability. Show NotesConnect With: Jonathan Ames: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Join Jonathan Ames, Director of Marketing at ButterCMS, as he delves into the vital relationship between content management systems (CMS) and SEO. He highlights how the choice of CMS can significantly impact website performance, stressing the advantages of headless CMS for faster development and collaboration. Jonathan shares insights on optimizing CMS features for better organic growth, including schema markup and redirect management. He emphasizes the importance of page speed in boosting conversion rates, making clear that smart CMS choices are key for SEO success.

Discover how AI shopping assistants are transforming e-commerce visibility. Learn tactical approaches to maintain brand presence in generative AI platforms. Chris Andrew shares tips on monitoring AI interactions with your site and testing customer journeys. Experiment with innovative advertising formats like Perplexity Ads to adapt to shifting consumer behaviors. Get ready to thrive in the evolving landscape of online shopping!

SEO professionals must adapt to the evolving landscape of AI search. Chris Andrew discusses the shift from traditional search engines to AI-driven retrieval methods. He emphasizes the necessity of optimizing content for better performance in AI environments. Understanding how language models work is crucial for maintaining brand relevance. This discussion reveals why adapting to these changes is essential for marketers aiming to stay ahead.

SEO professionals are caught between traditional search engines and emerging AI platforms. Chris Andrew discusses how to balance both by prioritizing human-centered content. He emphasizes the speed of AI in indexing and highlights the unique opportunities AI-generated results present. The conversation sheds light on the importance of maintaining traditional SEO principles while adapting to new technologies and consumer behavior.

The landscape of keyword research is rapidly changing in the AI era. Traditional keyword targeting is evolving as searches become more fragmented across various AI platforms. Chris Andrew discusses the necessity for SEOs to adapt, moving from single keywords to a more complex understanding of user intent. With countless prompt variations emerging, it's all about mapping these nuances for effective search strategies. This shift underscores the importance of grasping conversational AI dynamics in order to stay relevant in digital marketing.

AI search tools are evolving to handle increasingly complex queries. Chris Andrew, co-founder and CEO of Scrunch AI, explains how deep research functions are transforming search beyond traditional keyword approaches. He details how AI systems now clarify user intent through validation phases, accommodate different thinking styles through personalization, and deliver more comprehensive results by evaluating multiple sources simultaneously.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

AI search is transforming how consumers discover products and services. Chris Andrew, CEO of Scrunch AI, explains how businesses can optimize for AI-powered search experiences that prioritize answers over links. He details strategies for monitoring AI crawler activity, tracking citations across platforms, and creating content that addresses the full customer journey while maintaining brand representation in AI-generated responses. Show NotesConnect With: Chris Andrew: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  Twitter See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.