Will Traditional Keyword Research Become Obsolete In An AI Search World?

The landscape of keyword research is rapidly changing in the AI era. Traditional keyword targeting is evolving as searches become more fragmented across various AI platforms. Chris Andrew discusses the necessity for SEOs to adapt, moving from single keywords to a more complex understanding of user intent. With countless prompt variations emerging, it's all about mapping these nuances for effective search strategies. This shift underscores the importance of grasping conversational AI dynamics in order to stay relevant in digital marketing.