Matt Raad discusses various ways SEOs can monetize their skills, emphasizing the value of digital assets and digital agencies. They explore buying and selling digital assets, such as websites, and starting digital agencies, which can offer recurring revenue and attract high multiples for sale. Raad highlights that digital agencies with recurring revenues can fetch multiples of 3-5 times EBITDA, with some selling for $8 million on average. He also mentions the potential of teaching SEO skills through courses and the importance of traffic for success. Shapiro stresses the versatility of SEO skills, suggesting options like building and selling sites or starting an agency to avoid feeling trapped in traditional in-house roles.  Show NotesConnect With: Matt Raad: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Founder of the eBusiness Institute, Matt Raad, discusses various strategies to monetize SEO skills effectively. He emphasizes the importance of recognizing the value of your skills and exploring diverse avenues to leverage them in the digital marketplace. Matt provides insights into how collaboration and continuous learning can open up new opportunities for SEO professionals.  Show NotesConnect With: Matt Raad: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Founder of eBusiness Institute, Matt Raad, discusses the intriguing similarities between SEO and real estate investment. He explains how buying, renovating, and selling businesses can be paralleled with SEO strategies to turn a profit. Just as in real estate, understanding the value and potential of a website is crucial for success in the digital market. Today, Matt shares insights on how to assess and enhance the value of your online presence. Show NotesConnect With: Matt Raad: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Director of SEO and Strategic Content at Coursera, Divya Hillier, discusses the critical role of humanization and empathy in SEO strategy. She emphasizes how understanding and integrating these elements can significantly enhance engagement and effectiveness in digital marketing. By focusing on the human aspects behind search behaviors, Divya provides insights on creating more meaningful and impactful SEO campaigns. Show NotesConnect With: Divya Hillier: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Divya Hillier, the SEO Lead at Coursera, discusses leading SEO teams and programs during uncertain times. She explores the challenges and strategies involved in maintaining team efficiency and morale when external conditions are unpredictable. Divya shares insights on adapting SEO practices to stay ahead in a rapidly changing digital landscape. Show NotesConnect With: Divya Hillier: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Stan Golovchuk, Public Relations Manager at Raisin, discusses why content guides are more effective than traditional blogs. In this episode, Stan shares his perspectives on: transitioning from blog-based strategies to guide-based content, setting up KPIs to measure the impact of guide-based content, leveraging hub-and-spoke models in content creation, importance of trust signals in content marketing.  Show NotesConnect With: Stan Golovchuk: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Stan Golovchuk, Marketing Manager at Raisin, discusses strategies for localizing content to achieve quick wins on sister sites. In this episode, Stan shares his perspectives on: enhancing SEO performance through localized content on sister sites, key factors to consider for content localization for quick wins, relationship between localized content and organic growth in various markets, best practices for maintaining brand consistency across multiple sites, case studies on successful localized content strategies. Show NotesConnect With: Stan Golovchuk: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Daniel Moreno Dugarte, a key figure at VML, discusses the strategic use of search data to better understand and target audiences. He emphasizes how analyzing search trends can reveal valuable insights into consumer behavior and preferences. By leveraging this data, businesses can tailor their marketing strategies to meet the specific needs and interests of their audience segments. Today, Daniel explores practical approaches to harnessing search data effectively for audience analysis. Show NotesConnect With: Daniel Moreno Dugarte: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

SEO Specialist at VML, Daniel Moreno Dugarte, discusses effective strategies for TikTok & Instagram SEO. In this episode, Daniel shares his perspectives on: strategies for integrating brands subtly into search results, importance of cross-functional collaboration in SEO practices, and challenges of content optimization in dynamic search environments. Show NotesConnect With: Daniel Moreno Dugarte: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Yagmur Simsek, from Search 'n Stuff, discusses how humans can collaborate with AI to create SEO content. In this episode, Yagmur shares her perspectives on: utilizing AI to identify content gaps and opportunities in B2B SEO, best practices for integrating human creativity with AI in content creation, maintaining authenticity in AI-assisted content for B2B markets, key metrics to track the impact of AI-driven content on SEO performance, and ethical considerations in using AI for content creation and SEO.  Show NotesConnect With: Yagmur Simsek: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.