Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

Akvile DeFazio, President of AKvertise, shares her expertise in targeted Meta ads and digital marketing. She reveals how precise audience targeting can enhance ad effectiveness and drive engagement. The conversation covers the importance of understanding audience behaviors and leveraging Meta's data for impactful advertising. Akvile discusses the shift from lookalike audiences to algorithm-driven strategies and the evolving landscape of social media, stressing the need for adaptable marketing approaches.

Akvile DeFazio, President of AKvertise, shares her expertise in crafting eye-catching social media ads. She discusses how understanding consumer behavior and using visual storytelling can enhance engagement. The conversation highlights the influence of platforms like TikTok and the importance of compelling hooks to capture attention. Additionally, Akvile emphasizes the role of creativity and sensory elements in ad design, along with the need for businesses to adapt their strategies to stand out in a crowded digital marketplace.

Ruchika Batra, Director of Content Marketing and SEO at BirdEye, shares her expertise on integrating SEO into content creation. She emphasizes that optimizing for search engines enhances user experience, suggesting practical tips like using bullet points and alt text. Ruchika discusses the importance of involving SEO experts early in the process to align strategies with business goals. She highlights the need for collaboration between content and SEO teams, showcasing how this partnership leads to valuable, engaging content that resonates with audiences.

Ruchika Batra, Director of Content Marketing and SEO at BirdEye, expertly navigates the crossroads of audience engagement and SEO optimization. She sheds light on the challenges of creating reader-friendly content amidst technical keyword demands. Ruchika emphasizes the need for a user-centric approach while aligning SEO efforts with broader business goals. The conversation also explores the importance of integrating qualitative metrics to enrich content strategy, ensuring it ultimately serves both users and search engines.

Lane Ellis, CEO and founder of RL Systems, dives into the historical development of SEO, sharing personal anecdotes that connect genealogy with digital marketing. He highlights the importance of learning from SEO's roots to navigate modern challenges. The conversation touches on key milestones and pioneers who shaped the industry, while addressing the transformative role of AI in future strategies. Ellis champions a positive, user-centric approach to content creation, emphasizing that understanding the past is crucial for SEO success today and beyond.

Lane Ellis, Marketing Director at R. L. Systems, discusses how fitness and endurance sports can enhance SEO efforts. Connect With: Lane Ellis: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Steven van Vessum, VP of Content at Conductor, shares insights from the latest State of SEO report. He discusses how evolving search algorithms and user behaviors are reshaping online strategies. The conversation highlights the transformative role of AI in enhancing SEO rather than replacing jobs. They address the importance of adaptability and tailored consulting approaches for effective SEO. As 2025 approaches, the need for collaboration and soft skills in SEO teams becomes paramount, setting the stage for new trends in the digital marketing landscape.

Kevin Cotch, Sr. SEO Strategy Director at Terakeet, delves into taking an audience-first approach to SEO. In the realm of SEO strategy, the total addressable market (TAM) plays a critical role. By incorporating TAM into SEO strategy, businesses can understand the breadth of opportunities available and pinpoint where the most value lies, laying a solid foundation for informed decision-making and effective execution. Today, Kevin discusses how the total addressable market creates business value.Connect With: Kevin Cotch: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Kevin Cotch, Sr. SEO Strategy Director at Terakeet, is a wizard in audience-first SEO strategies. He explores how shifting focus from just keywords to understanding audience needs can significantly boost conversions. The conversation emphasizes aligning business goals with rich audience insights and integrating SEO seamlessly into broader marketing strategies. Kevin shares practical methods like stakeholder interviews to refine audience understanding and drive impactful SEO outcomes. Join him as he redefines the rules of SEO for real business growth.

Eric Hoover, Director of SEO at Jellyfish, delves into unlocking SEO growth with AI. In SEO, AI isn't just a tool—it's a new team member providing fresh perspectives. By leveraging language models to analyze websites, identify gaps, and handle more tedious tasks, SEOs can focus on strategy and creativity, leading to stronger recommendations. Today, Eric discusses scaling SEO deliverables with AI.Connect With: Eric Hoover: Website // LinkedInThe Voices of Search Podcast: Email // LinkedIn // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.