Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast Game Plan For Maintaining Visibility With AI-Powered Shopping Assistants
Apr 26, 2025
Discover how AI shopping assistants are transforming e-commerce visibility. Learn tactical approaches to maintain brand presence in generative AI platforms. Chris Andrew shares tips on monitoring AI interactions with your site and testing customer journeys. Experiment with innovative advertising formats like Perplexity Ads to adapt to shifting consumer behaviors. Get ready to thrive in the evolving landscape of online shopping!
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Monitor AI Crawler & Agent Experience
- Monitor how AI crawlers from platforms like GPT, Perplexity, and Gemini interact with your site today.
- Test if advanced AI agents can complete your customers' key online tasks to identify and fix experience gaps.
Leverage AI Operator for Testing
- Use advanced AI tools like the OpenAI operator to observe how AI agents perform customer journeys on your website.
- Identify where AI fails in transaction tasks and redesign for simpler, outcome-driven experiences.
Test Key Customer Journeys
- Identify key customer tasks you want users to complete on your site and test these both with humans and AI agents.
- Use results to improve website experience tailored for AI agents as they become significant shoppers.