Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
Game Plan For Maintaining Visibility With AI-Powered Shopping Assistants
Apr 26, 2025
Discover how AI shopping assistants are transforming e-commerce visibility. Learn tactical approaches to maintain brand presence in generative AI platforms. Chris Andrew shares tips on monitoring AI interactions with your site and testing customer journeys. Experiment with innovative advertising formats like Perplexity Ads to adapt to shifting consumer behaviors. Get ready to thrive in the evolving landscape of online shopping!
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Quick takeaways
- E-commerce leaders must monitor AI interaction with their sites to improve user experience and maintain visibility in evolving markets.
- Exploring innovative advertising formats like Perplexity Ads is essential for adapting to AI-driven search experiences and engaging consumers effectively.
Deep dives
Strategies for AI-Powered Shopping
E-commerce leaders should prioritize monitoring the interactions consumers have with AI-powered shopping assistants to maintain visibility in a shifting landscape. Understanding the user experience through platforms like GPT and other generative AI models is crucial for adapting to these new consumer behaviors. By evaluating the performance of their websites from both human and agent perspectives, companies can identify barriers that prevent successful task completion. This analysis can guide the redesign of web experiences to make them more intuitive and efficient for both users and AI agents.
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