Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
The Impact Of A CMS On SEO
Apr 28, 2025
Join Jonathan Ames, Director of Marketing at ButterCMS, as he delves into the vital relationship between content management systems (CMS) and SEO. He highlights how the choice of CMS can significantly impact website performance, stressing the advantages of headless CMS for faster development and collaboration. Jonathan shares insights on optimizing CMS features for better organic growth, including schema markup and redirect management. He emphasizes the importance of page speed in boosting conversion rates, making clear that smart CMS choices are key for SEO success.
23:30
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Quick takeaways
- The choice of a CMS profoundly impacts SEO performance by influencing factors like page speed and responsiveness, essential for organic growth.
- A headless CMS enhances marketing agility by allowing quicker content updates and improved testing, leading to better SEO outcomes and conversion rates.
Deep dives
Impact of CMS on SEO Efficiency
The choice of a content management system (CMS) significantly influences SEO performance and efficiency. Many SEOs inherit an existing CMS without assessing its impact on key SEO elements, such as page speed, which can be hampered by code bloat that slows down page loading times, especially on mobile devices. A headless CMS separates the front end from the back end, allowing developers to utilize frameworks that enhance site speed and responsiveness. Understanding the limitations of current CMS solutions helps marketers identify opportunities to improve SEO by advocating for changes that can facilitate better performance.
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