Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast The Impact Of A CMS On SEO
Apr 28, 2025
Join Jonathan Ames, Director of Marketing at ButterCMS, as he delves into the vital relationship between content management systems (CMS) and SEO. He highlights how the choice of CMS can significantly impact website performance, stressing the advantages of headless CMS for faster development and collaboration. Jonathan shares insights on optimizing CMS features for better organic growth, including schema markup and redirect management. He emphasizes the importance of page speed in boosting conversion rates, making clear that smart CMS choices are key for SEO success.
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CMS Challenges Experienced by Jonathan Ames
- Jonathan Ames shared his experience with a cumbersome CMS that caused code bloat and slow page load speeds.
- The reliance on developers for all site changes created bottlenecks and slowed SEO improvements.
Headless CMS Boosts Speed Potential
- Headless CMSs let developers use frameworks they prefer, leading to cleaner, lighter, and faster code.
- This separation helps improve page speed, though the CMS itself doesn't inherently speed up load times.
Empower Marketers with Headless CMS
- Use a headless CMS to enable marketers to update content and run tests independently from developers.
- This faster pacing allows quick SEO improvements and conversion rate optimization testing.