Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast Optimizing For Traditional Search Engines Vs AI Platforms
Apr 24, 2025
SEO professionals are caught between traditional search engines and emerging AI platforms. Chris Andrew discusses how to balance both by prioritizing human-centered content. He emphasizes the speed of AI in indexing and highlights the unique opportunities AI-generated results present. The conversation sheds light on the importance of maintaining traditional SEO principles while adapting to new technologies and consumer behavior.
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Write for Humans, Serve Both
- Focus on writing content that serves human intent to succeed in both SEO and AI-driven search.
- Avoid overcomplicating pages with heavy JavaScript to serve both traditional and AI platforms better.
AI and SEO Optimization Align
- Optimizing for AI platforms and traditional search is achievable by focusing on human-centered content.
- AI models use SEO foundations to decide what content to surface, so both strategies complement each other.
Prioritize AI-Generated Search Optimization
- Invest heavily in optimizing for AI-generated search outcomes as they evolve faster and access content in near real-time.
- Regularly update your content to ensure AI platforms surface the latest information quickly.