Katie Brinkley, social media marketer, discusses the power of connections and authenticity online. She highlights the value of developing a community on social media and the benefits of a targeted posting strategy. The podcast also explores the strategy of not including links in posts and using Instagram DM automation tools. Thoughtful engagement with commenters is emphasized as a way to build relationships and increase visibility.

Drew Davis, a content strategy expert, and Ann Handley, a digital marketing pioneer, join industry veterans Katie Brinkley, Mark Schaefer, Rob LaLacheur, and Brian Piper. They dive into how AI reshapes creativity in content marketing and discuss the balance between personal and business branding. The experts challenge outdated marketing metrics, advocating for user engagement over mere traffic. They also explore how to empower teams amid budget constraints and the importance of authenticity in a tech-driven landscape. Expect insights and actionable tips for marketers!

Social media strategist Katie Brinkley joins Dave Jackson to discuss leveraging social media for podcast growth. Topics include the 4 pillars strategy, building a dedicated community, consistent posting, and essential tools for tracking social connect.