School of Podcasting: Expert Tips for Launching and Growing Your Podcast Mastering Social Media for Podcast Growth with Expert Katie Brinkley
Apr 15, 2024
Social media strategist Katie Brinkley joins Dave Jackson to discuss leveraging social media for podcast growth. Topics include the 4 pillars strategy, building a dedicated community, consistent posting, and essential tools for tracking social connect.
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Post Consistently For Your Audience
- Do stop posting aimlessly and start posting consistently with a strategy focused on audience needs.
- Do create content that answers "What's in it for them?" to build community and grow your show.
Business Posts Differ From Influencer Posts
- Insight: Business posting differs from influencer posting; business owners should focus on one or two platforms.
- Insight: Repurposing heavily like an influencer isn't realistic without a team.
Use Platform Insights To Tailor Content
- Do use platform analytics (creator/business accounts) to learn follower demographics and tailor tone and visuals.
- Do adapt the same message to different platforms for varying audiences (e.g., pink on Instagram, navy on LinkedIn).