

School of Podcasting: Expert Tips for Launching and Growing Your Podcast
Dave Jackson
You want to start a podcast, but you’re unsure where to start. You need advice on how to grow or monetize your show, and stop being so scared that it won’t work! I can help by showing you what mistakes NOT TO MAKE and much more. Subscribe to the show and soak in the 18+ years of podcasting experience from Podcaster Hall of Fame Inductee Dave Jackson.
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Sep 9, 2025 • 1h 18min
Raising a Glass to Todd Cochran: Podcasting Pioneer
I am still in shock about the loss of Todd Cochrane. I just saw him a few weeks ago 30 lbs lighter and looking great. I've known Todd for 20+ years. The man who wrote the very first book on podcasting. In looking for pictures, I only have this one in a group. Why? Because you always think a person will be there to do it next time. Todd was a character. Unique. There will never be another one. At every event I would end up at a table with Todd, "The Robs" (Greenlee and Walch) and other OGs. Always great to catch up and share insights with the goal of making sure the podcast space was doing OK.I will remember Todd as the courageous advocate of the independent podcaster. At one point he would get deals by grouping shows together. This was a HUGE nightmare of paperwork, but he wanted to see the "indies" make some money. I was one of those indies, and it was one of the first times I made money with a podcast. That wouldn't have happened without Todd.On a recent show he talked about he wouldn't do a deal where the podcaster made less than 70%. Other companies are taking deals of 50%. Not Todd. The podcaster must be paid.I loved that he had a wider view of the podcast space as the CEO of Blubrry and was always sharing what he saw. My favorite phrase to hear Todd say was, "I probably shouldn't say this but..." because you knew what was coming was a doozy. When you hear the stat, "Most podcasters don't make it past episode seven" that was first delivered by Todd Cochran. He was always open to share so if there was a problem so we could all solve it together.Todd was the man behind the People's Choice Podcast Awards. When some shows didn't win, he received death threats. Did it stop him from holding the awards next year? No. Todd earned next to nothing for doing those awards, but did it for the indies (noticing a pattern yet?). Lots of work for next to no pay as long as the indie would benefit. One of my favorite memories of Todd was way back at the New Media Expo. There was an off site party at a bar. I was running the podcast track, and got there late. The bar was at the top of a slope, so I was walking up this slight hill as Todd exited the bar. I believe the ol' sailor had consumed some spirits. Todd had not made it down the two or three steps to the parking lot, so there I was gazing up at Todd who looked 10 feet tall. They had been talking about bigger companies getting into podcasting. Before I could even say hello, Todd raised his fist in the air and shouted, "There is a fox in hen house boys! VIVA LA REVOLUTION!" So there he was, larger than life, fist in the air, up against the dark Vegas sky fighting for the indies. There will never be another Todd Cochrane. RIP My Friend.Todd's Presentation from the New Media Expo 2015 - Reflections on 10 Years of PodcastingTodd Cochrane shared insights from 10 years of podcasting, covering 1024 episodesSpent 7,291 hours (303 days) creating contentEmphasized the importance of audience relationship and engagementKey Topics:Audience RelationshipConcept of "Ohana" (family) - treating listeners like close familyBuilding trust and personal connection with audienceSharing personal stories and being authenticPodcasting JourneyStarted in 2004 after a military injuryGrew from zero to 45,000 listeners within 60 daysDeveloped relationships with sponsors (e.g., GoDaddy for 10 years)MonetizationShowed actual earnings from podcastingDiscussed sponsorship models (CPM, flat rate, CPA)Emphasized creating value for sponsorsPodcasting ChallengesNeed for accurate download statisticsImportance of content qualityRisks of inflating listener numbersFuture of PodcastingNeed for more quality contentImportance of storytellingExpanding beyond iOS platformsLinks referenced in this episode:geeknewscentral.comnewmediashow.comblubrry.comceoawo.comtweetnews.com

6 snips
Sep 8, 2025 • 1h 4min
How Do I Grow My Podcast Audience?
Over the 20 years there are certain questions that get asked over and over, and today I share my thoughts on How Do I Grow My Podcast Audience? The part that will get me in hot water, is I'm pointing my finger at your content (and delivery). Get the Remarkable Episode ChecklistWho and WhyWhen it comes to growing your podcast, there are two things that drive the content and the first one is who is your audience. It can’t be “everybody” and it can’t be “men 25 to 50” as there is a big difference between those two men. There is one situation that I’ll talk about in a minute that is an exception. The Three R’sRelative Content: Shows the audience, ““I understand where you are, and here’s something useful for you today.”Remarkable Content: Create episodes worth talking about or sharing. A good podcast reliably informs or entertains with quality, while a remarkable podcast emotionally connects, inspires, and leaves a lasting impression through exceptional storytelling, unique content, or innovative presentationWhen you have relative, remarkable content it resonates with your audience (and they tell a friend).Examine Your Showpodcastsconnect.apple.com and creators.spotify.com allow you to check your completion rate.Community, Community, CommunityYou can use tools like Heartbeat, Systeme, and Circle (Systeme has a free version) to build a community. How many checks does your episode check on the Remarkable Content Checklist?Create a survey for your audience (to find out what they want, and how you're doing delivering value). Podpage has a built in survey based on the book The Audience is Listening by Tom Webster ( a must read).More Ways to Grow Than DownloadsYour podcast leads to relationship which lead to opportunity. Your network grows.You can become THE person in your niche - if you don't quit.Feel Like Giving Value Back?Say thanks by giving back (it makes you feel wonderful)Mentioned In This EpisodeGrowthinreverse.comschoolofpodcasting.comPodcast Hot Seatcastahead.netHow Jack Rhysider’s Darknet Diaries Podcast Gets 300,000 Downloads Per EpisodeThe Audience is Listening BookMastering Social Media for Podcast Growth with Expert Katie BrinkleyBeyond Powerful Radio - Valerie GellerThe Podcast Study PDFTakeaways: Knowing your audience is crucial; you can't just aim for everyone and expect results. Establishing your 'why' helps keep your podcast on track and prevents quitting. Content must solve problems or entertain; otherwise, you're just boring your listeners. A website is essential; without one, you're shouting into the void, hoping to be heard. Good gets you in the game, Remarkable is what makes it grow

Sep 1, 2025 • 40min
Hiring Help for Your Podcast: Worth It or Just Burning Cash?
Outsourcing for your podcast is a bit like dating—you have to kiss a lot of frogs before you find your prince (or princess). This episode gets into the nitty-gritty of hiring help for your podcast, featuring stories from our listeners who’ve been there, done that, and got the t-shirt (or the horror story).Kim Newlove shares her success with hiring a coach and how that investment paid off in spades. On the flip side, York's experience is a cautionary tale about the perils of hiring without doing proper research. It’s a mixed bag of outcomes, and we’re here for all of it. We also explore the broader theme of investing in your podcast and the balance between saving money and getting quality help. After all, sometimes you gotta spend a little to save a lot—like time, sanity, and the integrity of your podcast. Tune in for laughs, lessons learned, and a whole lot of real talk on the do’s and don’ts of podcast hiring.Need Help Finding an Editor?If you need help finding an editor use THIS LINK which will go to Steve Stewart who co-runs the Podcast Editor Academy and he will send your information to people in that group. Takeaways:Hiring help for your podcast can feel like tossing cash into a bonfire, trust me on that.Not every graphic designer is a wizard; sometimes they just wave a magic wand and call it a day.If you think a cheap website designer will give you a Gucci site, you’re dreaming, my friend.Outsourcing editing can be a lifesaver, especially if your vacation plans involve avoiding the editing cave.Remember, folks, you either pay in time or in money, so choose wisely, even if it hurts.Always check the credentials of the person you hire for your podcast; a fancy title doesn’t mean they won’t mess everything up.Links referenced in this episode:schoolofpodcasting.compodcastbranding.cothepharmacistsvoice.comperrysburgpodcast.comwelcometoearthstories.comaskralph.commediavoiceovers.comsounddogs.comtunereel.compodpage.comschoolofpodcasting.compodcasthotseat.comempoweredpodcasting.commarriedandloveit.comMentioned in this episode:Question of the MonthThis month's question comes from Todd the Gator of the Gaurdian Downcast (guardiandowncast.com). He wants to know:
How long did it take to go from idea to podcast? Also how long did it take to find your community?
I need your answers by September 26thQuestion of the MonthDoes "It Depends" Stop You In Your Tracks? I Can HelpWhen you ask any podcast question, most answer begins with "It Depends." This is where my one-on-one coaching can make sure you make the right decision for YOUR audience, and YOUR goals. We have step by step tutorials, and an amazing group to cheer you on, but with the School of Podcasting you don't have to worry about the "It Depends" moments.
I've got you.
Go to schoolofpodcasting.com and use the coupon code listener to save. School of PodcastingLive AppearancesI will be at the Empower Podcasting Conference in Charlotte NC
September 26-28
This is going to be a great conference. I'll be speaking and I can't wait to see you there.Where Will I Be?

4 snips
Aug 25, 2025 • 29min
Stop Wasting Your Listeners' Time - and other lessons from Podcast Movement
In-person networking truly shines, proving to be more effective than online interactions. Many podcasters are advised to tighten their edits to better engage listeners. Using chapters allows audiences to jump straight to their favorite topics. Tips on overcoming the initial overwhelm of launching a podcast offer reassurance and community support. Key insights from a recent industry gathering highlight the importance of building genuine relationships and enhancing brand presence in the evolving podcast landscape.

Aug 18, 2025 • 37min
Dead Air, Depression, and Dispatch Dave: Inside Sirius Satellite Radio
I've known Dave Hooper (host of Build a Big Podcast and Author of Big Podcast) since he put on the radio for the first time on Music Business Radio. When I heard that Dave had scored a job at Sirius I wanted the inside scoop on what it's like to work there, and what the heck is a "Producer."Dave explains that he got the job while being in "a funk" and he used that situation to introduce more "real" topics to channel 146 at 7 AM and Road Dog Trucking. I also share one sentence that jumped out at me from the Taylor Swift appearance on the new heights show. Takeaways: Ever wondered what it’s like at Sirius Satellite Radio? Well, buckle up, buddy, because David Hooper is here to spill the tea on some wild stories, including a hilarious instance of dead air that’ll make you cringe. Seriously, it’s gold. So, David’s job is basically a mix of five different roles. I mean, booking guests, prepping shows, running the board, cutting promos—what's next, making coffee? It’s a circus behind the scenes, folks! We all know live radio can be a hot mess, right? David shares how he’s had to dust off some old skills and navigate the chaos of live broadcasting. Spoiler: mistakes happen, and dead air is just part of the fun! Turns out, podcasting and satellite radio aren’t that different after all. Both have their own unique challenges, but the real magic lies in connecting with the audience and building that sweet community vibe. David’s new gig at Sirius has taught him some serious life skills, like staying calm and collected under pressure. Who knew being a radio producer would be like a masterclass in Zen? At the end of the day, it's all about community and connection. David’s show is like a virtual truck stop, bringing people together to chat about everything from addiction to marriage on the road. Seriously, where else can you get that kind of therapy? Links MentionedBuild a Big PodcastBig Podcast BookChannel 146School of PodcastingPower of PodcastingMentioned in this episode:Help When You Don't Know Where To StartI get it. I talk to people looking to launch or grow their podcast. "“There’s too much gear/software — I don’t know what I need.”
Microphones, mixers, hosting platforms, editing software — it’s easy to get lost. Analysis paralysis kicks in fast.
I help podcasters. I've been doing it 20 years. Let me help.
Dave Jackson
schoolofpodcasting.com/joinSchool of PodcastingLive AppearancesI will be at the Empower Podcasting Conference in Charlotte NC
September 26-28
This is going to be a great conference. I'll be speaking and I can't wait to see you there.Where Will I Be?Question of the MonthThis month's question comes from Todd the Gator of the Gaurdian Downcast (guardiandowncast.com). He wants to know:
How long did it take to go from idea to podcast? Also how long did it take to find your community?
I need your answers by September 26thQuestion of the Month

Aug 11, 2025 • 43min
Why Your Media Kit is Probably Trash: Lessons from Justin Moore
Justin Moore is here to tell us how to snag sponsors like a pro. We chat about his book, Sponsor Magnet. Seriously, if you’re trying to get sponsors for your podcast, this is the book you need—like, yesterday. He dives into the absurdities of podcast monetization and how it’s not just about your download numbers but about your influence. Justin shares some gold nuggets on pitching strategies and why sending out a basic media kit is basically waving a white flag in the sponsorship battle. So, grab a snack, sit back, and let’s unravel the crazy world of podcast sponsorships together!This show is brought to you buy the School of PodcastingTakeaways: In the world of podcasting, having a solid media kit is apparently as useful as a chocolate teapot, so maybe just don’t bother with it. Justin Moore's book 'Sponsor Magnet' is the secret sauce for podcasters looking to snag sponsors without losing their minds. Podcasters are taught to monetize their audience, not just their podcast, which is a revelation that could make us all rich - or at least less broke. When pitching to sponsors, forget the cookie-cutter approach; make your pitch relevant to their current campaigns and watch the magic happen! Video content has a distinct edge over audio when it comes to attracting sponsorships, because brands love to reuse content like it’s a favorite pair of jeans. If you get feedback from your audience about a sponsored product, don’t just sweep it under the rug; share it with the brand to improve future campaigns. Learn the A.R.C.H. and R.O.P.E. strategies to get more money coming your way.Links referenced in this episode:schoolofpodcasting.comsponsormagnet.comcreatorwizard.comSponsor GamesJustin's Newsletter with Sponsors looking to partnerSponsor Magnet - the PodcastJustin's YouTube ChannelSponsor Magnet Audio BookSponsor Magnet on AmazonThis is episode 996 of the School of PodcastingMentioned in this episode:Quit Thinking About It and START THAT PODCASTIf you have ever turned down the radio to hear your phone in the car, you know how to mix audio. If you have ever attached a photo to an email, you know how to upload an mp3 to a media host. Deleting text in Word is the same as delete audio in audacity. Yes, there is a learning curve but it's not as scary as you think. I'll be there the whole way, and you can join worry free with a 30 day money-back guarantee. Go to schoolofpodcasting.com/joinSchool of PodcastingLive AppearancesI will be at the Empower Podcasting Conference in Charlotte NC
September 26-28
This is going to be a great conference. I'll be speaking and I can't wait to see you there.Where Will I Be?Question of the MonthThis month's question comes from Todd the Gator of the Gaurdian Downcast (guardiandowncast.com). He wants to know:
How long did it take to go from idea to podcast? Also how long did it take to find your community?
I need your answers by September 26thQuestion of the Month

Aug 4, 2025 • 42min
No More 'Um's: Your Guide to Speaking Like a Pro!
Filler words. We all know them, we all use them, and let’s be real, they’re annoying. You might think it’s just you fumbling through a sentence with a bunch of ‘uhs’ and ‘ums’, but guess what? We’re all in the same boat, paddling away from clarity and straight into the sea of confusion.In this episode, I dig into the strategies to kick those pesky crutch words to the curb. We chat about how you can sound smarter (yes, you heard that right) by practicing your communication skills and being more aware of what’s coming out of your mouth. With tips ranging from joining a Toastmasters club to simply taking a pause instead of filling the space with ‘you knows,’ we’re here to help you become the smooth-talking superstar you were meant to be. So let’s ditch the filler words together and find out how to express ourselves without sounding like we’re stuck in a loop of hesitation!What Stays and What Goes?For me, any time I can make myself or a guest sound smarter I will do it. For me, I go for the low hanging fruit. This is when um someone just has um a standalone um all by itself. You can easily highlight it and press delete. The ums I leave alone are those that run into another word. Tool like Descript and Riverside have built in tools to remover filler words. Be careful with these as they can be a bit aggressive. A good edit is one that doesn't sound like an edit was made. This is why I don't obsess over every single filler words because we all occasionally say "um." It becomes an issue when people lose sight of what you're saying because they are distracted by how you are saying it.Takeaways: Filler words are the annoying little gremlins of speech we all battle with, and they're everywhere. Practicing with Toastmasters is like getting a gym membership for your speaking skills, minus the sweat. Confidence is key; the more prepared you are, the less you sound like a crutch-word factory. Taking pauses instead of using filler words is like giving your brain time to catch up with your mouth, which is crucial. Editing your recordings helps you become painfully aware of those pesky fillers, so you can kick them to the curb. Using outlines and scripts can save you from sounding like you're making it up as you go, and trust me, that's a lifesaver! Links referenced in this episode:schoolofpodcasting.compodcasteditoracademy.comthepharmacistvoice.comperrysburgpodcast.comwelcometoearthstories.comaskralph.comDescriptRiversideToastmastersMentioned in this episode:Podcasting In Six Weeks - Register Today!Ever wanted to start your own podcast but didn't know where to begin? Imagine creating and launching your podcast in just six weeks!
Join our exclusive online class 'Podcasting in Six Weeks' starting August 7th. With only six spots available, this is your chance for personalized, live group coaching at a discounted rate.
Prepare to go back to school and turn your podcasting dreams into reality. Sign up today and make your voice heard! Visit podcastinginsixweeks.comPodcasting in Six WeeksLive AppearancesI will be at the Empower Podcasting Conference in Charlotte NC
September 26-28
This is going to be a great conference. I'll be speaking and I can't wait to see you there.Where Will I Be?Check Out Dave's Newsletter With Behind the Scenes ContentIn each issue of Podcasting Observations, I share my thoughts on what is happening in the podcasting space, my latest content, and things that have caught my eye. I also may ask for your opinion. Join the free communityPodcasting ObservationsQuestion of the MonthThis month's question comes from Todd the Gator of the Gaurdian Downcast (guardiandowncast.com). He wants to know:
How long did it take to go from idea to podcast? Also how long did it take to find your community?
I need your answers by September 26thQuestion of the Month

Jul 28, 2025 • 37min
15 Lessons Podcasters Can learn From Ozzy Osbourne
Ozzy Osbourne's recent passing has got me feeling all sorts of ways. I mean, who didn’t grow up jamming to ‘Crazy Train’ or wishing we could be half as cool as him? This isn’t just about mourning a rock legend; it’s about learning from the antics of a guy who built an empire on being unapologetically himself. So today, I’m diving deep into 15 lessons that podcasters can snag from Ozzy’s playbook. From being true to yourself (and not giving a hoot about the haters) to surrounding yourself with good people (looking at you, Sharon), I’m spilling the tea on how to keep your podcast alive and vibrant. Plus, I’ll share some wild stories about Ozzy’s crazy life that’ll make you laugh and cringe at the same time. Buckle up, because we’re about to rock this podcast world with some serious, Ozzy-inspired vibes!Mentioned In This EpisodeWDW Radio PodcastLou Monegello's TourBattery Organizer (aff)School of PodcastingTakeaways: Ozzy Osbourne may have died, but his legacy of being unapologetically himself lives on forever. Lessons from Ozzy include being true to yourself and ignoring the critics who just don't get it. Surrounding yourself with good people is key; even Ozzy had Sharon in his corner. Don't sweat perfection when creating content; just get out there and do it! Mentioned in this episode:Question of the MonthThis month's question comes from Todd the Gator of the Gaurdian Downcast (guardiandowncast.com). He wants to know:
How long did it take to go from idea to podcast? Also how long did it take to find your community?
I need your answers by September 26thQuestion of the MonthLive AppearancesI will be at the Empower Podcasting Conference in Charlotte NC
September 26-28
This is going to be a great conference. I'll be speaking and I can't wait to see you there.Where Will I Be?Quit Thinking About It and START THAT PODCASTIf you have ever turned down the radio to hear your phone in the car, you know how to mix audio. If you have ever attached a photo to an email, you know how to upload an mp3 to a media host. Deleting text in Word is the same as delete audio in audacity. Yes, there is a learning curve but it's not as scary as you think. I'll be there the whole way, and you can join worry free with a 30 day money-back guarantee. Go to schoolofpodcasting.com/joinSchool of Podcasting

Jul 21, 2025 • 37min
What's In It For The Audience? With Traci DeForge
Traci DeForge is here to her knowledge about podcasting for your business without feeling like a total salesy weirdo. She’s busting the myth that you need 10,000 downloads to make a buck—seriously, you can start monetizing with just 1,500 listeners. We talk about how to weave your podcast into your business strategy without sounding like a used car salesman. If you’ve ever felt awkward about asking for sales, Traci’s got the lowdown on how to do it without the cringe. So, grab your earbuds and get ready to learn how to turn your podcast into a money-making machine while keeping it real and relatable!Takeaways: Most podcasters wrongly believe they need to drop $10k to start monetizing. Traci DeForge busted the myth that you need 10,000 listeners; 1,500 can do it too! Podcasting is all about strategy; it’s not just talking into a mic, folks! You've got to view your podcast as part of your whole business model, not just a side gig. Feeling salesy? Get over it! Your mindset can really change how you sell. If you don't ask for what you're worth, you might be leaving money on the table! Links referenced in this episode:schoolofpodcasting.comproduceyourpodcast.compodpage.comSecrets of Closing the Sale - Zig Ziglar (Audible)Traci DeForgeHelping business owners & brands turn their expertise into strategic podcasts that build authority, attract qualified leads & drive revenue. Full-service, 360° podcast solutions from strategy to sponsorship.As Founder & CEO of Produce Your Podcast, I help business owners, brands, and thought leaders transform their expertise into strategic media platforms that build authority, attract qualified leads, and generate revenue. From early-stage startups to my work with Fortune 500 companies, including Google, Hilton, Weight Watchers International, Microsoft, and British Airways, I am internationally recognized for identifying successful business development opportunities for innovative growth. Recognized as a Top 10 Podcasting Services Provider by Media & Entertainment Business Review (2024), we’ve launched and managed over 160 B2B and B2C podcasts, supporting startups and global brands across the technology, legal, finance, and healthcare sectors.With 30+ years of experience in award-winning media production, broadcast radio, and business development, I developed a full-service podcasting model delivering broadcast-quality production, strategic brand positioning, and measurable business outcomes. From concept to launch, audience growth to monetization, our proprietary workflow equips clients with a turnkey system for success, aligned with their marketing, sales, and content creation goals. READ MOREMentioned in this episode:Question of the MonthThis month's question comes from Todd the Gator of the Gaurdian Downcast (guardiandowncast.com). He wants to know:
How long did it take to go from idea to podcast? Also how long did it take to find your community?
I need your answers by September 26thQuestion of the MonthDoes "It Depends" Stop You In Your Tracks? I Can HelpWhen you ask any podcast question, most answer begins with "It Depends." This is where my one-on-one coaching can make sure you make the right decision for YOUR audience, and YOUR goals. We have step by step tutorials, and an amazing group to cheer you on, but with the School of Podcasting you don't have to worry about the "It Depends" moments.
I've got you.
Go to schoolofpodcasting.com and use the coupon code listener to save. School of PodcastingLive AppearancesI will be at the Empower Podcasting Conference in Charlotte NC
September 26-28
This is going to be a great conference. I'll be speaking and I can't wait to see you there.Where Will I Be?

Jul 14, 2025 • 48min
Are Big Companies Poisoning Podcasting?
Are Spotify and YouTube poisoning podcasting?I keep hearing how "What used to work in the past - doesn't work anymore? Well I disagree. Making great content that resonates with your audience has been around since the early days of radio, and if it make them FEEL something, you've got something that is golden. Giant companies always put profit over people, and with the latest AI band called the Velvet Sundown which has six figure streams. Why are AI Bands better than real musicians?They don't get sickThey don't complain about not getting paidThey can provide more music, more frequentlySo if the world starts to accept AI artists, if you're Spotify, why wouldn't you introduce an AI podcaster to deliver an evergreen topic? Spotify could promote it to make it popular and then run advertising against it and not have to worry about splitting the revenue with a podcaster.Both YouTube and Spotify entice you in with free services, and then once you grow dependent on them, they can do whatever they want and you don't have a lot of control. If you say the wrong thing, you're kicked off the platform. Rosanne Barr (who is Jewish) for saying something deemed hate speech about Jewish people while she is herself Jewish. It was Sarcasm. Rosanne started her career as a comedian. Big Companies Often Put Profit Over Doing the Right ThingPurdue Pharma has been accused of mislabeling opioids that lead to lots of overdoses. Johnson and Johnson faced lawsuits about cancer and talcum power. Wells Fargo was fined millions for having employees open millions of account without the customer consent. I could go on and assemble a very long list. Just keep your eyes open, and watch as these companies that have come into podcasting with free offerings to interrupt the space, take control and bend it to suit their needs (not those of the host or the listener).Sponsor Magnet Book ReviewThe Ultimate Book on Sponsorships/Partnerships, "Sponsor Magnet: How to Attract, Price, & Execute Your Dream Brand Partnerships" by Justin Moore. It is THE book for those looking to create partnerships with brand (not just a one time payment). The book shows you how to find out who to talk to, what to say, how to say it, and to overdeliver to they keep sponsoring the show. The audio book has bonus content that was very cool as you hear people talking about putting the strategies into practice. You can get it on Audible if you're more of a listener than reader.Takeaways: If you're hunting for sponsors, check out the book 'Sponsor Magnet' - it's a game changer. Podcasts don't need to follow trends; old-school content is still valuable and effective. Big corporations could ruin podcasting, so let's just not invite them to the party. YouTube is saying things that make no sense. A CD is not a cassette. Spotify seems to have issue always delivering all the facts about their activities.Hashtags no longer carry any clout on instagram per Brock JohnsonA podcast is audio, video or pdf delivered via RSSPodcasting existed before people put in advertisements, and it will exist if advertising goes away. Advertising is ONE way to monetize.Links referenced in this episode:schoolofpodcasting.comgraphtreon.com (Top Podcasters using Crowd Funding)profitfromyourpodcast.comCorporate.fm Movie on AmazonEverlong on Howard SternKevin O’Leary on Diary of a CEOSponsor Magnet BookPodcast Hosting Changes GraphBuild Your Tribe - Instagram SEOOxford Road What is a Podcast?Attention and Trust Report from Sounds ProfitableMonetizing a Niche Podcast with Ray Arnott SOP 977Mentioned in this episode:You Have A Message That Needs to Be HeardYou have a message that needs to be shared. Discover the art of podcasting at the School of Podcasting. We teach you to shine a light on your stories, inspiring others one episode at a time.
Let your voice be your legacy. Go to www.schoolofpodcasting.com/joinSchool of PodcastingQuestion of the MonthThis month's question comes from Todd the Gator of the Gaurdian Downcast (guardiandowncast.com). He wants to know:
How long did it take to go from idea to podcast? Also how long did it take to find your community?
I need your answers by September 26thQuestion of the MonthCheck Out Dave's Newsletter With Behind the Scenes ContentIn each issue of Podcasting Observations, I share my thoughts on what is happening in the podcasting space, my latest content, and things that have caught my eye. I also may ask for your opinion. Join the free communityPodcasting ObservationsLive AppearancesI will be at the Empower Podcasting Conference in Charlotte NC
September 26-28
This is going to be a great conference. I'll be speaking and I can't wait to see you there.Where Will I Be?