School of Podcasting: Expert Tips for Launching and Growing Your Podcast

In today's episode, we're going to pull back that curtain on podcasting best practices. And some of these conventions are grounded in logic and proven results, and others might just be myths that we're just blindly following. I explain why I think these are legit, and explain why some of these are not accurate. As always your audience may be different than mine, but based on 20 years in podcasting, these are the just some of the best practices I teach at the School of Podcasting.Why is Recording a Test Episode before launch a Podcast Best Practice?Authors have rough draftsAthletes have pre-seasonActors have dress rehearsalWhen you publish the first thing you record, you are essentially publishing a "rough draft." Anytime you do something for the first time, it's not as good as the second.Why is Defining a Clear Topic or Niche a Podcast Best Practice?It makes it easy to create content. If I'm making dinner for a bunch of vegans, I know what I can make and what I couldn't.This makes it easier to market. Now instead of marketing to Vegans, Carnivore, or those who are Glucose Intolerant, etc.You can also lump this in with the advice of "Know your audience."What appears is a downside may be an upside: a smaller but more loyal audience.Why Is Getting to the Topic ASAP a Podcast Best Practice?Do you have a ton of free time?Look at Netflix, when an episode is over it give you an option to skip the credits and go to the next episode. When you go to the next episode, it prompts you to skip the intro. This leads me to believe it is best to get to the content asap.Why is Knowing Why Your Are Podcasting a Podcast Best Practice?When a podcaster doesn't get the result they had hoped to receive, they quit (often before their 10th episode).If you were hired by a company to earn more money, and then they paid you the same (or less) would you stay?Why is Engaging with Audience and Creating a Community a Podcast Best Practice?The previous best practice was "Get to know your audience." This is how you get to know them.This can be on social, email, anyway you can interact with your audience you should do it.Why is Prioritizing Sound Quality a Podcast Best Practice?You want it to be EASY to consume your content. You don't want the audience to strain to consume your content. Reverb or "room noise" can become a serious issue when the listener is in a car with the noise of the tires on the road. Think of it this way,  smear vaseline on your glasses and try to watch something. You can do it, but it takes extra effort. We need it to be EASYEven in videos, the key ingredient is not lighting but audio. If I can see you but can't hear you what's the point.You don't need to spend thousands of dollars on equipment. You can get started with a Samson Q2U microphone. If you want to do video, you can get a pair of Rode Wireless Micro microphones and use your phone as a camera.Why is Knowing What You're Going to Say Before Your Press Record a Best Practice?I always say, less planning equals more editing. This can lead to it taking longer to produce an episodeWhile you want it to feel conversational like a phone call with your best friend, it is a performance for a global audience.Without focus, you again tend to ramble, repeat yourself, or fall into unrelated chit-chat.I've actually heard episode where people discuss what they are going to talk about on the episode - in the episode. The audience doesn't care how the sausage is made. They just want the sausage.Why is Including a Clear Call to Action a Podcast Best Practice?Your audience may be driving, or some other activity where they can't push buttons and take action. Making it clear, and easy to remember can help them.When you include more than one at a time, it makes it hard to remember.If you don't get your WHY you burnout. How do you get your WHY? By asking for it.Why is Sticking to a Consistent Schedule a Podcast Best Practice?You become part of the audience's routine. This is HUGE. You don't want to be a good podcast, you want to be someone's favorite (Jay Acunzo)You are seen as reliable. If you're podcasting for your business this is part of your brand.Keep in mind it's more important to be consistent in value than schedule. I'd rather have a "Late" show that was remarkable than an on time show that was "Meh."Why is Having a Consistent Brand a Podcast Best Practice?This is somewhat branding 101. When your brand is a trusted resource, people are drawn to it.Mountain Dew is a brand. It has raving fans. So when Pepsi has a new flavor, instead of creating a new brand, they use the Mountain Dew brand to introduce it.A logo can signify that something is official (like swag).For more information see the book The Visual Marketer: The Marketer's Crash Course for Creating Memorable and Effective VisualsWhy is Having Your Best Episodes Featured On Your Website a Podcast Best Practice?You only get to make a first impression once. According to The Podcast Study, 41% of your audience will NOT give you a second chance. Your latest episode may not be your best. Lead with your best stuff based on your stats.Why Does Having Keywords In Your Podcast Title a Podcast Best PracticeYour audience needs to find you before they consume your content. If they search for "baseball" and your show is called "The dugout" it may not be found.Check out Mangools, Ubersuggest, Keywords Everywhere, SERanking,  (there are TONS of these types of tools).Best Practices That Are ContestedLaunching Your Podcast With Three EpisodesThe thought is that people will consume all of your content. It give them a chance to make a deeper connection, and if they follow the show it boosts your chances of going up the charts. This is all true. What I've not been able to prove is how many people discover shows looking at the charts. This is often more for marketing material, "A Top 20 Podcast."Rating and Reviews Help You Get FoundThis is a fallacy that gets repeated almost hourly on podcasts every day. Here is the quote FROM APPLE:What the charts measure:Apple Podcasts Charts reflect the most popular shows and episodes available in a given market and are designed to help people discover what to listen to next. They do not reflect all-time listening records and are not a measure of the largest podcasts by listenership.While the exact algorithm cannot be shared to protect their integrity, the charts measure a mix of the following:Listening: When listeners are engaging with episodes, it’s an indicator of content popularity.Follows: When listeners follow a show to receive new episodes, it’s an indicator of their intent to listen.Completion Rate: When listeners complete episodes, it’s an indicator of content quality.Ratings, reviews, and sharesAlthough ratings, reviews, and shares also help indicate a podcast’s newness, popularity, and quality, they are not factored into the algorithm that determines the rankings for Top Shows and Top Episodes.Source: https://podcasters.apple.com/support/3146-apple-podcasts-chartsUsing Audiograms To Promote Your Show on SocialWhile this first worked when it was introduced (because it was new). I've heard no less than four social media experts explain that audiograms don't really help get people to your show. This is partly due to people just wanting to scroll more and more, and it should be seen more as a branding tool. It reminds people your show is here, and if they haven't checked out the latest episode they may go listen to it later. Many people don't stop the scroll. So this is a trickle.YouTubeThis is a test that is currently underway. There is no definitive "guaranteed success." While YouTube will tell you you MUST DO VIDEO (and of course they do), I've heard a few podcasters who have made the trip, started doing video, and quit. Only 28% of Podcasters are doing full video on Youtube based on data from the Podcast Host. Check out this post on "The truth about "video podcasts" on YouTube."Audio Outperforms Video 15 to 1When I worked at Libsyn Bill Maher launched Club Random. We had to twist Bill's arm (hard) to add audio. He only wanted to do video. When it launched Bill hired a PR agency that only promoted the video version. In the end the audio outperformed the video 15 to 1.In March of 2025, there were 65.3 Million creators on Youtube making content for 2.49 Trillion viewers.There were 358 thousand audio creators making content for 202 million listeners.Yes, the numbers are much bigger, but in the end for every creator there are 564 listeners / 38 viewers. When you divide 564/38 you get 15.But YouTube has the algorithm! I know. It knows what I like and it suggests things for me to watch. I have one of those too. His name is Doug (my brother).It pains me when a person comes to me to start a podcast and they won't start because they heard you HAVE to do video. "Everybody" is saying you need video is a company called YouTube (and of course they are).There are more opportunities to listen than watch. If you have the time to chase the algorithm, the budget, and desire to be on YouTube - be on YouTube. Just realize you don't HAVE to.Last point on YouTube Podcasts. I know HUNDREDS of podcasters and only one uses YouTube Music to listen to podcasts.The Celebrity Effect: Don't Follow In Their FootstepsI know celebrities start their show with large amounts of ads, and often have many more ads throughout their show. They often consist of nothing but what appears to be "podcasting chit-chat" so that means you can do the same thing, right?No, these people have already made their connection to their audience on another platform (you haven't). So people will sit through two minutes of ads (Conan, Mel Robbins) because they know and love these people. When you start people don't know you (yet) and so this would be a horrible way to start your show (in my opinion).What About Chit Chat?My favorite show that has a "Chit-chat" is the Podnews Weekly Review with Sam Sethi and James Cridland. Why? Because they do it at the end of their show with the "Super listeners" are still listening. The Podcast Survey shows how most people don't want any chit-chat, and it it's there it needs to be related and short (but they don't define what short is).Mentioned In This EpisodeSchool of PodcastingThe Podcast StudyThe Truth About ‘Video Podcasts’ on YouTubePodnews Weekly ReviewPodchaptersMentioned in this episode:Question of the MonthHow many episodes do you listen to in a week? And of those episodes how many different podcasts are there? I need your answer by October 24th. Don't forget to tell us a little about your show and your website address.Question of the MonthQuit Thinking About It and START THAT PODCASTIf you have ever turned down the radio to hear your phone in the car, you know how to mix audio. If you have ever attached a photo to an email, you know how to upload an mp3 to a media host. Deleting text in Word is the same as delete audio in audacity. Yes, there is a learning curve but it's not as scary as you think. I'll be there the whole way, and you can join worry free with a 30 day money-back guarantee. Go to schoolofpodcasting.com/joinSchool of PodcastingHelp Dave Shape the ShowI want to make this show your favorite podcast about podcasting. I can't do this without you. This will be a live virtual meeting where you can help me shape the content of this show. You can let me know what I'm doing right, and what needs some polish. I look forward to meeting with you and others and hearing your feedback. Go to www.schoolofpodcasting.com/kitchen (or click the link below)Podcast KitchenLive AppearancesI would love to see you! You can see where I'm going to be using the link below. If you would like me to speak at your offline or online event, contact me at www.schoolofpodcasting.com/contactWhere Will I Be?

Podcasting is a wild ride, and who better to ride along with us than Cassian Bellino? She's got this killer attitude that turns failures into stepping stones. Seriously, if you think you need a perfect setup to start podcasting, think again! Cassian talks about how she built her Instagram following to over 113,000 by just being herself and sharing her journey. It's not about how many people listen or follow; it’s about the fact that you’re doing what you love. We dive into the nitty-gritty of social media strategies, like how she engages her audience and drives them from Instagram to her podcast. And let’s be real, if you’re not experimenting and embracing the cringe, are you even trying? So, whether you’re just starting out or looking to level up your podcast game, this episode is packed with gems that remind us it’s all about attitude, authenticity, and that sweet, sweet journey of learning.Takeaways: Cass's secret weapon for success isn't her tools, but her killer attitude that keeps her going. In podcasting, it's essential to embrace failure as a learning experience, not a setback. Even if nobody listens, keep podcasting for yourself and the joy it brings you. Automations and social media strategies can effectively funnel your audience back to your podcast. Links referenced in this episode:schoolofpodcasting.combibspeak.comInstaclub - learn InstagramStampede SocialManychatMentioned in this episode:Check Out Dave's Newsletter With Behind the Scenes ContentIn each issue of Podcasting Observations, I share my thoughts on what is happening in the podcasting space, my latest content, and things that have caught my eye. I also may ask for your opinion. Join the free communityPodcasting ObservationsHelp Dave Shape the ShowI want to make this show your favorite podcast about podcasting. I can't do this without you. This will be a live virtual meeting where you can help me shape the content of this show. You can let me know what I'm doing right, and what needs some polish. I look forward to meeting with you and others and hearing your feedback. Go to www.schoolofpodcasting.com/kitchen (or click the link below)Podcast KitchenLive AppearancesI would love to see you! You can see where I'm going to be using the link below. If you would like me to speak at your offline or online event, contact me at www.schoolofpodcasting.com/contactWhere Will I Be?Question of the MonthHow many episodes do you listen to in a week? And of those episodes how many different podcasts are there? I need your answer by October 24th. Don't forget to tell us a little about your show and your website address.Question of the Month

In this insightful discussion, Gordon Firemark, known as The Podcast Lawyer, dives into the pressing issue of what happens to your podcast after you pass away. He emphasizes the importance of having a clear plan to avoid chaos for your loved ones. Gordon covers estate basics, the need for a podcast prenup, and how to ensure your show continues smoothly. He also shares tips on managing passwords and access information. Don’t leave your podcast's fate up to chance; it’s time to plan ahead!

Growing a podcast isn’t just about hitting record and hoping for the best. If you’ve been tuning in, you know we’re all about making remarkable content that actually resonates with listeners. Last week, we dug deep into what successful shows are doing differently, and trust me, it’s not rocket science. It’s about conversation, not just broadcasting. Today, I’m sharing free tools and insights to help connect with your audience better and some juicy news from Spotify that might just change the way you think about your podcast. Spoiler alert: it’s not all sunshine and rainbows. I looked at some of the big names in the biz and guess what? Most of them have one thing in common — they interact with their listeners. They don’t just talk at you; they want to talk with you. We’re talking newsletters, voicemails, and even knowing the eye color of your audience. Because if you can relate to your listeners on that level, you’re doing something right. I even had a hilarious blunder with my email list that turned into a goldmine of feedback — the kind of feedback that makes or breaks your show. So, if you’re still wondering why your podcast isn’t growing, it might be time to roll up those sleeves and get face-to-face with your audience, even if it’s over Zoom. The best way to find out what your audience wants is to ask them. I’m inviting you into my podcast kitchen to help shape future episodes. Because at the end of the day, your podcast should feel like a recipe that everyone can enjoy together. Join me for a live chat on October 16th where we’ll dive into what you want to hear, and let’s make this show the best it can be. Remember, if you want to grow, you have to listen first. Now, go out there and start those conversations!Tools To Get In Touch With Your AudienceYou could do this via zoom for $18/month (and cancel after the first month), if you need a free email tool look at systeme (aff), which does email, communities, digital and physical goods, courses and more. You can use lu.ma to have people register (it's free if you don't charge). Lu.ma then reminds people, and makes it easy for them to add the meeting to their calendar. If you are looking for an affordable calendar tool, check out Tidycal. Unlike Calendly (that charges you a monthly fee) Tidycal is a low one time payment for a lifetime deal. I've used it for years.Affordable Lifetime Music DealI've been using Audio Blocks for my background music, and I was aware of TuneReel (as you can buy a single song for around $15. They have a lifetime deal around $300 and this includes a license for your Podcast! They have THOUSANDS of songs to choose from and there are no "Cheap Casio Keyboard" sounding drums, etc. Check it out! (aff)Takeaways: In episode 1000, we chatted about making remarkable content to grow your podcast, like, duh! Big shows aren't just blabbing at their audience—they're having a whole conversation with them. I found out almost all successful podcasts have a newsletter (or some other way to DIRECTLY communicate with their audience), so maybe get on that bandwagon. If you can name your audience's eye color, you're definitely connecting. That's the goal. The best feedback comes from real people, so meet them face to face if you can, it's a game changer. I made a huge email blunder once, and it turned out to be the best mistake ever, trust me! Links referenced in this episode:schoolofpodcasting.compodpage.comEpisode 1000 on Making Remarkable Contentpodcastmovement.combuzzsprout.comconvertkit.commailerlite.comsystemepodfest.comZoom Meeting SoftwareEoFire ShowPodcast Hot Seat (Podcast Audits)How to Grow Your PodcastTuneReel Music for PodcastsPodnews Weekly Review (one of my Favs!)Podcasting 2.0Mentioned in this episode:Help Dave Shape the ShowI want to make this show your favorite podcast about podcasting. I can't do this without you. This will be a live virtual meeting where you can help me shape the content of this show. You can let me know what I'm doing right, and what needs some polish. I look forward to meeting with you and others and hearing your feedback. Go to www.schoolofpodcasting.com/kitchen (or click the link below)Podcast KitchenStarting a podcast can be daunting. Fear of failure, uncertainty about where to begin, and doubts about your abilities can hold you back. But what if you had a guide? The School of Podcasting is here to help you confidently launch, grow, and monetize your podcast. With over 20 years of experience and tons of successful podcasts launched, I'll walk you through every step. From planning to promotion, you're never alone." Learn at your own pace with video courses, join a supportive community, and get unlimited coaching. Say goodbye to fear and hello to success." Start your podcasting journey today with the School of Podcasting. Join now and take the first step towards turning your passion into a reality. Visit SchoolOfPodcasting.com to get started. No fear, just success.School of PodcastingQuestion of the MonthHow many episodes do you listen to in a week? And of those episodes how many different podcasts are there? I need your answer by October 24th. Don't forget to tell us a little about your show and your website address.Question of the MonthLive AppearancesI would love to see you! You can see where I'm going to be using the link below. If you would like me to speak at your offline or online event, contact me at www.schoolofpodcasting.com/contactWhere Will I Be?

I am still in shock about the loss of Todd Cochrane. I just saw him a few weeks ago 30 lbs lighter and looking great. I've known Todd for 20+ years. The man who wrote the very first book on podcasting. In looking for pictures, I only have this one in a group. Why? Because you always think a person will be there to do it next time. Todd was a character. Unique. There will never be another one. At every event I would end up at a table with Todd, "The Robs" (Greenlee and Walch) and other OGs. Always great to catch up and share insights with the goal of making sure the podcast space was doing OK.I will remember Todd as the courageous advocate of the independent podcaster. At one point he would get deals by grouping shows together. This was a HUGE nightmare of paperwork, but he wanted to see the "indies" make some money. I was one of those indies, and it was one of the first times I made money with a podcast. That wouldn't have happened without Todd.On a recent show he talked about he wouldn't do a deal where the podcaster made less than 70%. Other companies are taking deals of 50%. Not Todd. The podcaster must be paid.I loved that he had a wider view of the podcast space as the CEO of Blubrry and was always sharing what he saw. My favorite phrase to hear Todd say was, "I probably shouldn't say this but..." because you knew what was coming was a doozy. When you hear the stat, "Most podcasters don't make it past episode seven" that was first delivered by Todd Cochran. He was always open to share so if there was a problem so we could all solve it together.Todd was the man behind the People's Choice Podcast Awards. When some shows didn't win, he received death threats. Did it stop him from holding the awards next year? No. Todd earned next to nothing for doing those awards, but did it for the indies (noticing a pattern yet?). Lots of work for next to no pay as long as the indie would benefit. One of my favorite memories of Todd was way back at the New Media Expo. There was an off site party at a bar. I was running the podcast track, and got there late. The bar was at the top of a slope, so I was walking up this slight hill as Todd exited the bar. I believe the ol' sailor had consumed some spirits. Todd had not made it down the two or three steps to the parking lot, so there I was gazing up at Todd who looked 10 feet tall. They had been talking about bigger companies getting into podcasting. Before I could even say hello, Todd raised his fist in the air and shouted, "There is a fox in hen house boys! VIVA LA REVOLUTION!" So there he was, larger than life, fist in the air, up against the dark Vegas sky fighting for the indies. There will never be another Todd Cochrane. RIP My Friend.Todd's Presentation from the New Media Expo 2015 - Reflections on 10 Years of PodcastingTodd Cochrane shared insights from 10 years of podcasting, covering 1024 episodesSpent 7,291 hours (303 days) creating contentEmphasized the importance of audience relationship and engagementKey Topics:Audience RelationshipConcept of "Ohana" (family) - treating listeners like close familyBuilding trust and personal connection with audienceSharing personal stories and being authenticPodcasting JourneyStarted in 2004 after a military injuryGrew from zero to 45,000 listeners within 60 daysDeveloped relationships with sponsors (e.g., GoDaddy for 10 years)MonetizationShowed actual earnings from podcastingDiscussed sponsorship models (CPM, flat rate, CPA)Emphasized creating value for sponsorsPodcasting ChallengesNeed for accurate download statisticsImportance of content qualityRisks of inflating listener numbersFuture of PodcastingNeed for more quality contentImportance of storytellingExpanding beyond iOS platformsLinks referenced in this episode:geeknewscentral.comnewmediashow.comblubrry.comceoawo.comtweetnews.com

Over the 20 years there are certain questions that get asked over and over, and today I share my thoughts on How Do I Grow My Podcast Audience? The part that will get me in hot water, is I'm pointing my finger at your content (and delivery). Get the Remarkable Episode ChecklistWho and WhyWhen it comes to growing your podcast, there are two things that drive the content and the first one is who is your audience. It can’t be “everybody” and it can’t be “men 25 to 50” as there is a big difference between those two men. There is one situation that I’ll talk about in a minute that is an exception. The Three R’sRelative Content: Shows the audience, ““I understand where you are, and here’s something useful for you today.”Remarkable Content: Create episodes worth talking about or sharing.  A good podcast reliably informs or entertains with quality, while a remarkable podcast emotionally connects, inspires, and leaves a lasting impression through exceptional storytelling, unique content, or innovative presentationWhen you have relative, remarkable content it resonates with your audience (and they tell a friend).Examine Your Showpodcastsconnect.apple.com and creators.spotify.com allow you to check your completion rate.Community, Community, CommunityYou can use tools like Heartbeat, Systeme, and Circle (Systeme has a free version) to build a community. How many checks does your episode check on the Remarkable Content Checklist?Create a survey for your audience (to find out what they want, and how you're doing delivering value). Podpage has a built in survey based on the book The Audience is Listening by Tom Webster ( a must read).More Ways to Grow Than DownloadsYour podcast leads to relationship which lead to opportunity. Your network grows.You can become THE person in your niche - if you don't quit.Feel Like Giving Value Back?Say thanks by giving back (it makes you feel wonderful)Mentioned In This EpisodeGrowthinreverse.comschoolofpodcasting.comPodcast Hot Seatcastahead.netHow Jack Rhysider’s Darknet Diaries Podcast Gets 300,000 Downloads Per EpisodeThe Audience is Listening BookMastering Social Media for Podcast Growth with Expert Katie BrinkleyBeyond Powerful Radio - Valerie GellerThe Podcast Study PDFTakeaways: Knowing your audience is crucial; you can't just aim for everyone and expect results. Establishing your 'why' helps keep your podcast on track and prevents quitting. Content must solve problems or entertain; otherwise, you're just boring your listeners. A website is essential; without one, you're shouting into the void, hoping to be heard. Good gets you in the game, Remarkable is what makes it grow

Outsourcing for your podcast is a bit like dating—you have to kiss a lot of frogs before you find your prince (or princess). This episode gets into the nitty-gritty of hiring help for your podcast, featuring stories from our listeners who’ve been there, done that, and got the t-shirt (or the horror story).Kim Newlove shares her success with hiring a coach and how that investment paid off in spades. On the flip side, York's experience is a cautionary tale about the perils of hiring without doing proper research. It’s a mixed bag of outcomes, and we’re here for all of it. We also explore the broader theme of investing in your podcast and the balance between saving money and getting quality help. After all, sometimes you gotta spend a little to save a lot—like time, sanity, and the integrity of your podcast. Tune in for laughs, lessons learned, and a whole lot of real talk on the do’s and don’ts of podcast hiring.Need Help Finding an Editor?If you need help finding an editor use THIS LINK which will go to Steve Stewart who co-runs the Podcast Editor Academy and he will send your information to people in that group. Takeaways:Hiring help for your podcast can feel like tossing cash into a bonfire, trust me on that.Not every graphic designer is a wizard; sometimes they just wave a magic wand and call it a day.If you think a cheap website designer will give you a Gucci site, you’re dreaming, my friend.Outsourcing editing can be a lifesaver, especially if your vacation plans involve avoiding the editing cave.Remember, folks, you either pay in time or in money, so choose wisely, even if it hurts.Always check the credentials of the person you hire for your podcast; a fancy title doesn’t mean they won’t mess everything up.Links referenced in this episode:schoolofpodcasting.compodcastbranding.cothepharmacistsvoice.comperrysburgpodcast.comwelcometoearthstories.comaskralph.commediavoiceovers.comsounddogs.comtunereel.compodpage.comschoolofpodcasting.compodcasthotseat.comempoweredpodcasting.commarriedandloveit.comMentioned in this episode:Question of the MonthHow many episodes do you listen to in a week? And of those episodes how many different podcasts are there? I need your answer by October 24th. Don't forget to tell us a little about your show and your website address.Question of the MonthDoes "It Depends" Stop You In Your Tracks? I Can HelpWhen you ask any podcast question, most answer begins with "It Depends." This is where my one-on-one coaching can make sure you make the right decision for YOUR audience, and YOUR goals. We have step by step tutorials, and an amazing group to cheer you on, but with the School of Podcasting you don't have to worry about the "It Depends" moments. I've got you. Go to schoolofpodcasting.com and use the coupon code listener to save. School of PodcastingLive AppearancesI would love to see you! You can see where I'm going to be using the link below. If you would like me to speak at your offline or online event, contact me at www.schoolofpodcasting.com/contactWhere Will I Be?

In-person networking truly shines, proving to be more effective than online interactions. Many podcasters are advised to tighten their edits to better engage listeners. Using chapters allows audiences to jump straight to their favorite topics. Tips on overcoming the initial overwhelm of launching a podcast offer reassurance and community support. Key insights from a recent industry gathering highlight the importance of building genuine relationships and enhancing brand presence in the evolving podcast landscape.

I've known Dave Hooper (host of Build a Big Podcast and Author of Big Podcast) since he put on the radio for the first time on Music Business Radio. When I heard that Dave had scored a job at Sirius I wanted the inside scoop on what it's like to work there, and what the heck is a "Producer."Dave explains that he got the job while being in "a funk" and he used that situation to introduce more "real" topics to channel 146 at 7 AM and Road Dog Trucking. I also share one sentence that jumped out at me from the Taylor Swift appearance on the new heights show. Takeaways: Ever wondered what it’s like at Sirius Satellite Radio? Well, buckle up, buddy, because David Hooper is here to spill the tea on some wild stories, including a hilarious instance of dead air that’ll make you cringe. Seriously, it’s gold. So, David’s job is basically a mix of five different roles. I mean, booking guests, prepping shows, running the board, cutting promos—what's next, making coffee? It’s a circus behind the scenes, folks! We all know live radio can be a hot mess, right? David shares how he’s had to dust off some old skills and navigate the chaos of live broadcasting. Spoiler: mistakes happen, and dead air is just part of the fun! Turns out, podcasting and satellite radio aren’t that different after all. Both have their own unique challenges, but the real magic lies in connecting with the audience and building that sweet community vibe. David’s new gig at Sirius has taught him some serious life skills, like staying calm and collected under pressure. Who knew being a radio producer would be like a masterclass in Zen? At the end of the day, it's all about community and connection. David’s show is like a virtual truck stop, bringing people together to chat about everything from addiction to marriage on the road. Seriously, where else can you get that kind of therapy? Links MentionedBuild a Big PodcastBig Podcast BookChannel 146School of PodcastingPower of PodcastingMentioned in this episode:Help When You Don't Know Where To StartI get it. I talk to people looking to launch or grow their podcast. "“There’s too much gear/software — I don’t know what I need.” Microphones, mixers, hosting platforms, editing software — it’s easy to get lost. Analysis paralysis kicks in fast. I help podcasters. I've been doing it 20 years. Let me help. Dave Jackson schoolofpodcasting.com/joinSchool of PodcastingLive AppearancesI would love to see you! You can see where I'm going to be using the link below. If you would like me to speak at your offline or online event, contact me at www.schoolofpodcasting.com/contactWhere Will I Be?Question of the MonthHow many episodes do you listen to in a week? And of those episodes how many different podcasts are there? I need your answer by October 24th. Don't forget to tell us a little about your show and your website address.Question of the Month

Justin Moore is here to tell us how to snag sponsors like a pro. We chat about his book, Sponsor Magnet. Seriously, if you’re trying to get sponsors for your podcast, this is the book you need—like, yesterday. He dives into the absurdities of podcast monetization and how it’s not just about your download numbers but about your influence. Justin shares some gold nuggets on pitching strategies and why sending out a basic media kit is basically waving a white flag in the sponsorship battle. So, grab a snack, sit back, and let’s unravel the crazy world of podcast sponsorships together!This show is brought to you buy the School of PodcastingTakeaways: In the world of podcasting, having a solid media kit is apparently as useful as a chocolate teapot, so maybe just don’t bother with it. Justin Moore's book 'Sponsor Magnet' is the secret sauce for podcasters looking to snag sponsors without losing their minds. Podcasters are taught to monetize their audience, not just their podcast, which is a revelation that could make us all rich - or at least less broke. When pitching to sponsors, forget the cookie-cutter approach; make your pitch relevant to their current campaigns and watch the magic happen! Video content has a distinct edge over audio when it comes to attracting sponsorships, because brands love to reuse content like it’s a favorite pair of jeans. If you get feedback from your audience about a sponsored product, don’t just sweep it under the rug; share it with the brand to improve future campaigns. Learn the A.R.C.H. and R.O.P.E. strategies to get more money coming your way.Links referenced in this episode:schoolofpodcasting.comsponsormagnet.comcreatorwizard.comSponsor GamesJustin's Newsletter with Sponsors looking to partnerSponsor Magnet - the PodcastJustin's YouTube ChannelSponsor Magnet Audio BookSponsor Magnet on AmazonThis is episode 996 of the School of PodcastingMentioned in this episode:Quit Thinking About It and START THAT PODCASTIf you have ever turned down the radio to hear your phone in the car, you know how to mix audio. If you have ever attached a photo to an email, you know how to upload an mp3 to a media host. Deleting text in Word is the same as delete audio in audacity. Yes, there is a learning curve but it's not as scary as you think. I'll be there the whole way, and you can join worry free with a 30 day money-back guarantee. Go to schoolofpodcasting.com/joinSchool of PodcastingLive AppearancesI would love to see you! You can see where I'm going to be using the link below. If you would like me to speak at your offline or online event, contact me at www.schoolofpodcasting.com/contactWhere Will I Be?Question of the MonthHow many episodes do you listen to in a week? And of those episodes how many different podcasts are there? I need your answer by October 24th. Don't forget to tell us a little about your show and your website address.Question of the Month