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School of Podcasting - Podcast Tips to Plan, Launch, Grow Your Podcast

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Feb 17, 2025 • 50min

Why SNL’s 50th Is a Goldmine of Podcasting Wisdom!

We're diving into the wild world of podcasting and pulling some juicy lessons from the legendary Saturday Night Live as it hits the big 5-0. Seriously, SNL didn’t just survive; it thrived, and we’re here to steal some of that magic for our own shows. From knowing your audience to embracing the weirdness, there’s a treasure trove of insights that can help us all level up our podcasting game. Forget about being boring—SNL took risks, and guess what? It paid off! So, buckle up and get ready to channel your inner SNL spirit, because we’re about to get creative and maybe a little absurd.Takeaways: SNL stands the test of time, and so should your podcast; don’t be boring! Know your audience, but also create content you want to see; it's a balance! Embrace weirdness in your podcast; it keeps things fresh and fun for everyone! Experimentation is key; SNL’s success came from trying new things, so should you! If you get bored, so will your listeners; keep it exciting or risk losing them! Word of mouth matters; promote your podcast like SNL promotes its guests! Mentioned in this episode:Do You Need a Podcast CoachBill Gates, Steve Jobs, Oprah Winfrey, and many others have had COACHES to help them with an outside view to help them shape their content. I will start my 20th year in podcasting and would love to help you follow the best practices of podcasting, and avoid the common mistakes and avoid those steps that lead to burnout. School of PodcastingI'd Love To Meet You - Here is Where I Will BeI will be manning the Podpage booth at Podcast Movement in Chicago and Dallas. For more information go to www.schoolofpodcasting.com/where If you would like to me speak at your even (on or offline) go to www.schoolofpodcasitng.com/contactWhere Will I Be?Check Out Dave's Newsletter With Behind the Scenes ContentIn each issue of Podcasting Observations, I share my thoughts on what is happening in the podcasting space, my latest content, and things that have caught my eye. I also may ask for your opinion. Join the free communityPodcasting Observations
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4 snips
Feb 10, 2025 • 54min

Who Knew Podcasting Could Lead to THIS? 20 Years of Gamertag Radio with Danny Peña

Danny Peña, a podcaster for 20 years with Gamertag Radio, shares his incredible journey and insights into the world of podcasting. He emphasizes the power of persistence and genuine audience connections, revealing how networking can unlock amazing opportunities. Danny recounts his high-profile interviews and reflects on the significance of meaningful contributions over mere metrics. He discusses balancing parenting with podcasting, and how authenticity leads to success, all while inspiring listeners to stay true to their craft.
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7 snips
Feb 3, 2025 • 46min

The Secret to High-Quality Content

Recent insights from a YouTube report reveal that emotional connection is more crucial than just stellar visuals in content. Most viewers prioritize storytelling, with audio clarity and relatable themes taking center stage. Authenticity and originality engage audiences effectively, while meaningful interactions foster community. The podcast also celebrates the evolution of the platform, underlining the importance of support and connection in the podcasting journey. Plus, there's advice for creators to navigate challenges and enhance their content quality!
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15 snips
Jan 27, 2025 • 51min

Keeping it Real is Keeping it Really Boring

Every podcast can benefit from editing because it enhances the listening experience by removing the boring parts and keeping the content engaging. While authenticity is important, it shouldn't come at the cost of listener engagement. Effective editing can transform a good conversation into a great podcast by honing in on valuable content and eliminating distractions. By focusing on who your audience is and what they want to hear, you can make informed decisions on what to keep and what to cut. Ultimately, I encourage podcasters to see editing as a technical task and a creative opportunity to present their best work and respect their listeners' time.Takeaways: Editing helps improve the quality of your podcast by removing uninteresting or redundant content. A podcast should be a conversation with the boring parts removed for better engagement. Understanding your audience is crucial for determining what content to keep or cut. Planning your episodes effectively can reduce the time needed for editing later on. It's important to focus on making your podcast a favorite for listeners, not just good enough. Using editing tools wisely can enhance your show's clarity without sacrificing authenticity. Links referenced in this episode:schoolofpodcasting.compodcastsconnect.apple.compodcasters.spotify.comschoolofpodcasting.com/survey25Mentioned in this episode:2025 Audience SurveyQuestion of the Month: Podcasting Pet PeaveYou're listening to a podcast, and someone does _______ and you just roll your eyes, maybe skip this episode, maybe unfollow. What is your top podcast pet peeve? Be sure to mention the name of your show, a little bit about it, and your website address (so I can link to it in the episode description). I need your answer by 2/21/25Question of the MonthI'd Love To Meet You - Here is Where I Will BeI will be manning the Podpage booth at Podcast Movement in Chicago and Dallas. For more information go to www.schoolofpodcasting.com/where If you would like to me speak at your even (on or offline) go to www.schoolofpodcasitng.com/contactWhere Will I Be?Unlimited One-On-One CoachingStruggling to grow your podcast or turn your ideas into a show that stands out? With over 20 years of experience, Hall of Fame podcaster Dave Jackson offers one-on-one coaching designed to fast-track your success. Whether you're launching, refining, or scaling your podcast, Dave cuts through the noise with expert insights, proven strategies, and personalized guidance. Avoid costly mistakes, master your message, and build an engaged audience—without being overwhelmed. Ready to make your podcast impossible to ignore? Let’s make it happen.School of Podcasting
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6 snips
Jan 20, 2025 • 25min

Is Podcasting Worth It in 2025? Discover the Secrets to Success!

Starting a podcast in 2025 can be a daunting decision, but the real question is whether it’s worth it for you personally. The answer often hinges on your motivations and available time, as podcasting requires commitment and passion. I look into the statistics and share insights about the competitive landscape of podcasting versus other platforms like YouTube, illustrating that while the odds can seem slim, the rewards can be substantial if approached with the right mindset. I emphasize the importance of focusing on why you're starting your podcast and what you hope to achieve rather than solely chasing fame or financial success. Ultimately, the value of podcasting lies in the enjoyment and connections it fosters, making it a worthwhile endeavor for those who genuinely love the craft.Takeaways: Starting a podcast in 2025 can be worthwhile, depending on your personal goals and circumstances. The motivations for starting a podcast should be rooted in passion rather than financial gain. Podcasting leads to building relationships, which can create more opportunities for growth. Evaluating your reasons for podcasting is crucial to determine its worth to you. The competitive landscape for podcasting is much smaller compared to platforms like YouTube. Success in podcasting often depends on consistent effort and the ability to enjoy the process. Mentioned In This Episode: School of Podcasting AI Goes to College Ask Ralph Podcast Geologic PodcastOld Testament with MomInterview with Doc G Purpose Code BookMentioned in this episode:I Want Your OpinionI am doing an audience survey and I want your input to help me make this show exactly what you want. If you have a few minutes, I have a quick survey at www.schoolofpodcasting.com/survey252025 Audience Survey2025 Audience SurveyQuestion of the Month: Podcasting Pet PeaveYou're listening to a podcast, and someone does _______ and you just roll your eyes, maybe skip this episode, maybe unfollow. What is your top podcast pet peeve? Be sure to mention the name of your show, a little bit about it, and your website address (so I can link to it in the episode description). I need your answer by 2/21/25Question of the Month
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20 snips
Jan 13, 2025 • 35min

8 Tips for a Sustainable Podcast

Explore essential strategies for maintaining a successful podcast with a focus on understanding your 'why.' Discover how creating a list of episode ideas can prevent burnout, and why starting small is key to avoiding overwhelm. Unearth the importance of feedback from your target audience and the benefits of practicing before your official launch. Dive into personal insights about equipment choices and the ethical implications of platforms like Spotify that impact artists. Ultimately, embrace the journey and remember, it's perfectly okay to pause when your message is delivered.
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Jan 6, 2025 • 49min

Head Trash to Headspace: Overcoming Mental Barriers in Podcasting with Doc G.

In this episode, I’m joined by Doc G (Dr. Jordan Grumet), the author of The Purpose Code: How to unlock meaning, maximize happiness, and leave a lasting legacy, to tackle one of the biggest challenges podcasters face—not the technology, not the gear, - but the mental game. Whether it's "head trash," imposter syndrome, or the overwhelming pressure to succeed, Doc G shares practical strategies to help you push past mental barriers and create a podcast you truly love.Doc G shares his journey from a successful medical career to finding purpose and fulfillment in podcasting and writing. Together, we explore how to shift your focus from Big P Podcasting (chasing massive downloads and unrealistic goals) to Little P Podcasting (finding joy in the process and creating meaningful content).You’ll also hear about:The difference between "big P purpose" and "little P purpose"—and why it matters for your podcast.How to identify what lights you up and makes your podcast worth doing, even if no one listens.Why striving for massive success without joy often leads to burnout.Practical tips for overcoming purpose anxiety and building a podcasting routine you love.More From Doc GThe Purpose Code: How to unlock meaning, maximize happiness, and leave a lasting legacyThe Purpose Code Video TrailerTaking Stock: A Hospice Doctor's Advice on Financial Independence, Building Wealth, and Living a Regret-Free LifeEarn & Invest ShowBecause of My Podcast: Zita ChristanZita does two podcasts: My Spouse Has Dementia and Ritual Recipes. Today, she shares how she was featured in US News and World Report because of her podcast. Paul Wynn had found her podcast (and her transcripts) and interviewed her for his article titled, Easing Holiday Isolation. US News and World Report has approximately 41 million visitors to their site per month. She was also interviewed for another newspaper. For all things Zita Christian see zitachristian.comTakeaways: The mental barriers that podcasters face often overshadow technical challenges like equipment or hosting. Identifying and pursuing little 'p' purposes can lead to a more fulfilling podcasting journey. Creating a podcast driven by passion rather than big goals fosters genuine connections with listeners. Purpose anxiety can hinder progress, making it crucial to focus on what excites you. Engaging deeply with your podcast's content can attract a community that resonates with your message. Building a podcast around your interests creates joy and can lead to organic audience growth. Mentioned In This EpisodeThe School of Podcasting - Plan, Launch, and Grow Your Podcast.Doc on the School of Podcasting Interesting AND Unique Doc G Mixes Hospice and FinanceThe Purpose Code: How to unlock meaning, maximize happiness, and leave a lasting legacyhttps://jordangrumet.com/My Spouse Has DementiaRitual RecipesLeaning Towards WisdomEpisode on LaunchingSchool of Podcasting Podcast Launch ChecklistMentioned in this episode:I'd Love To Meet You - Here is Where I Will BeI will be manning the Podpage booth at Podcast Movement in Chicago and Dallas. For more information go to www.schoolofpodcasting.com/where If you would like to me speak at your even (on or offline) go to www.schoolofpodcasitng.com/contactWhere Will I Be?Question of the Month: Podcasting Pet PeaveYou're listening to a podcast, and someone does _______ and you just roll your eyes, maybe skip this episode, maybe unfollow. What is your top podcast pet peeve? Be sure to mention the name of your show, a little bit about it, and your website address (so I can link to it in the episode description). I need your answer by 2/21/25Question of the Month2025 Audience SurveyI Want Your OpinionI am doing an audience survey and I want your input to help me make this show exactly what you want. If you have a few minutes, I have a quick survey at www.schoolofpodcasting.com/survey252025 Audience Survey
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Dec 30, 2024 • 56min

My Favorite Podcast - and WHY - 2024

Every year, I ask my audience, "What is your favorite podcast - and WHY." When we hear what resonates with people, we can ensure we include those ingredients in our show.ParticipantsSteve Stewart from The Podcast Editor Academy and the Podcast Editors Mastermind loves Stacking Benjamins.Ralph Estep Jr from the Ask Ralph Podcast (Christian Finance) loves the Ask the Podcast Coach show.Randy Black from Bible Bytes loves the No Agenda Show.Kim Newlove from The Pharmacist’s Voice and Perrysburg Podcast loves The Erectile Dysfunction Radio show.York from Welcome to Earth Stories loves Podtastic Audio.Wolfman Mike from the 70's vs 80's show loves Beach too Sandy Water too wetHarris from His Daughter's Podcast Loves the Founders PodcastChris Nesi from House of Ed Tech AND the NEW Perpetual Syndication loves the Al and Jerry Postgame PodcastLouis Goodman from Love thy Lawyer loves Commentary.Zita Christian from Ritual Recipes and My Spouse Has Dementia loves the Build a Big Podcast.Craig Wealand from Aprender ingles with Reza and Craig loves The Bugle podcast. Ron Eastwood (not his voice) from Morning's With Brian loves the Truce podcast.Dave Jackson from the School of Podcasting loves the No Agenda ShowGear Used TodayRode Podmic USBRodecaster DUOAccentize Dialogue EnhanceAccentize dx Revive ProGW VoiceCentricWaves DeBreathWLM Plus Stereo Mentioned in this episode:I Want Your OpinionI am doing an audience survey and I want your input to help me make this show exactly what you want. If you have a few minutes, I have a quick survey at www.schoolofpodcasting.com/survey252025 Audience SurveyWorry Free PodcastingAre you ready to take your podcasting dreams to the next level? Look no further than the School of Podcasting. With over 19 years of experience, I’ve helped countless individuals plan, launch, grow, and monetize their podcasts the right way. My comprehensive courses cover everything from content creation to tackling technology, ensuring you sound professional and confident. Join our supportive community of podcasters, access weekly group coaching, and receive unlimited one-on-one consulting. Don't let fear hold you back. With my 30-day money-back guarantee, you can start your podcasting journey risk-free. Go to schoolofpodcasting.com/join and be on your way to podcast success.School of PodcastingCheck Out Dave's Newsletter With Behind the Scenes ContentIn each issue of Podcasting Observations, I share my thoughts on what is happening in the podcasting space, my latest content, and things that have caught my eye. I also may ask for your opinion. Join the free communityPodcasting Observations2025 Audience Survey
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4 snips
Dec 23, 2024 • 58min

Navigating Podcasting in 2025: Is Video Worth It?

Video podcasting offers unique advantages and challenges, making it essential for creators to weigh the pros and cons before diving in. While video can enhance engagement through visual cues and body language, audio podcasts provide greater portability and simplicity in production. Dave Jackson explores the contrasting benefits of both formats, highlighting that audio often leads to better memory recall and a more personal connection with listeners. As the landscape of podcasting evolves, particularly with platforms like Spotify and YouTube gaining traction, understanding the implications of these choices is crucial. By the end of this discussion, you'll be equipped with insights to decide whether to integrate video into your podcasting strategy.Takeaways: Video podcasts can enhance audience engagement through visual cues and body language, creating a more relatable experience. Audio podcasts offer greater portability for multitasking, making them ideal for commuting or exercising. The production of audio podcasts is simpler, requiring less equipment and allowing more casual guest appearances. Completion rates for audio podcasts tend to be higher than those for video podcasts, indicating better listener retention. YouTube and Spotify compete for podcasting dominance, but each has different monetization challenges. While video can expand audience reach, it also incurs additional production costs and time commitments. Links referenced in this episode:schoolofpodcasting.comaskthepodcastcoach.comPodnews Weekly ReviewPodcast IndexMedia Round TableSound Off Podcastmixlr.comSweetwater (aff)Sounds ProfitableGear MentionedViltrox 2 pack LCD with remoteNewer 2 Light LCD with RemoteRode Wireless Mico lavalier MicrophoneMentioned in this episode:What Is Your Favorite Podcast in 2024 and WHY?If you could only pick ONE show as "Your favorite in 2024" Here is what I need: The name of the show. The website address. A little bit about it, and then go AS LONG AS YOU WANT as to WHY it is your favorite. Then tell us your show's name, the website address, and a little bit about it (so I can add you to the show notes).Question of the MonthI Want Your OpinionI am doing an audience survey and I want your input to help me make this show exactly what you want. If you have a few minutes, I have a quick survey at www.schoolofpodcasting.com/survey252025 Audience SurveyWorry Free PodcastingAre you ready to take your podcasting dreams to the next level? Look no further than the School of Podcasting. With over 19 years of experience, I’ve helped countless individuals plan, launch, grow, and monetize their podcasts the right way. My comprehensive courses cover everything from content creation to tackling technology, ensuring you sound professional and confident. Join our supportive community of podcasters, access weekly group coaching, and receive unlimited one-on-one consulting. Don't let fear hold you back. With my 30-day money-back guarantee, you can start your podcasting journey risk-free. Go to schoolofpodcasting.com/join and be on your way to podcast success.School of Podcasting2025 Audience SurveyCheck Out Dave's Newsletter With Behind the Scenes ContentIn each issue of Podcasting Observations, I share my thoughts on what is happening in the podcasting space, my latest content, and things that have caught my eye. I also may ask for your opinion. Join the free communityPodcasting ObservationsI'd Love To Meet You - Here is Where I Will BeI will be manning the Podpage booth at Podcast Movement in Chicago and Dallas. For more information go to www.schoolofpodcasting.com/where If you would like to me speak at your even (on or offline) go to www.schoolofpodcasitng.com/contactWhere Will I Be?
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Dec 16, 2024 • 36min

Unlocking Audience Insights: Crafting the Perfect Survey for Your Podcast

Creating an effective audience survey is essential for understanding what your listeners want and how to enhance their experience. This episode dives into the crucial steps for crafting survey questions that engage your audience and encourage participation. Dave Jackson emphasizes the importance of knowing your audience and keeping surveys concise, ideally under ten questions, to boost completion rates. He also discusses strategies for increasing responses, such as using incentives and clear communication about the benefits of participating. By the end, you'll have actionable insights to help you design a survey that not only gathers valuable feedback but also strengthens your relationship with your listeners.Takeaways: Begin your survey with a concise opening paragraph explaining how respondents will benefit. Keep your survey short, ideally under 10 questions for higher completion rates. Incentives can increase survey participation but ensure they don’t skew honest feedback. Use relevant questions that engage your audience and avoid demographic questions at the start. Incorporate a progress bar to inform participants how far along they are in the survey. Make sure to remind your audience about the survey to boost responses regularly. Links referenced in this episode:schoolofpodcasting.comschoolofpodcasting.com/contactschoolofpodcasting.com/surveypodpage.comschoolofpodcasting.com/962schoolofpodcasting.com/961 (last week) Pointer Pro Survicate Edison Research Listener Survey Template PodPage.com Google Forms Jotform Tally The Audience is Listening Book by Tom WebsterJoin the School of PodcastingAre you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. With our proven methods and expert instructors, you'll create high-quality, engaging content quickly. Say goodbye to the frustration and uncertainty, and hello to a successful podcasting career with the School of Podcasting.No Surveys For You?If you're a person who has never done an audience survey, and don't plan on any in the future, I'd love to understand why (I'm always interested in different points of view). I'd love to hear why.Mentioned in this episode:Question of the Month: Podcasting Pet PeaveYou're listening to a podcast, and someone does _______ and you just roll your eyes, maybe skip this episode, maybe unfollow. What is your top podcast pet peeve? Be sure to mention the name of your show, a little bit about it, and your website address (so I can link to it in the episode description). I need your answer by 2/21/25Question of the Month2025 Audience SurveyI'd Love To Meet You - Here is Where I Will BeI will be manning the Podpage booth at Podcast Movement in Chicago and Dallas. For more information go to www.schoolofpodcasting.com/where If you would like to me speak at your even (on or offline) go to www.schoolofpodcasitng.com/contactWhere Will I Be?I Want Your OpinionI am doing an audience survey and I want your input to help me make this show exactly what you want. If you have a few minutes, I have a quick survey at www.schoolofpodcasting.com/survey252025 Audience Survey

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