The Podcast On Podcasting Use This 4-Post Strategy To Grow Your Show - Katie Brinkley [514]
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May 12, 2025 Katie Brinkley, a bestselling author and social media strategist, shares her transformative four-post strategy that drives podcast growth. She emphasizes the power of 10-minute solo episodes for busy listeners and how small interactions can spark deeper conversations. Katie reveals techniques to attract sponsors and set ad rates, all grounded in engaging content. Discover her insights on leveraging audience data and building authentic connections to elevate your podcasting game and monetization efforts.
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Katie's Podcast Growth Story
- Katie began with once-a-week episodes and struggled with editing workload.
- After analyzing data, she doubled episodes to twice weekly, focusing on solo episodes her audience preferred.
Kickoff With Awareness Post
- Start with an awareness post that highlights the problem your podcast addresses.
- Use simple engagement tactics like questions or polls to get your ideal audience's attention.
Elaborate to Build Trust
- Follow awareness with an elaboration post providing valuable content or insights.
- Use formats like transcripts, carousels, or live videos to educate and establish trust without hard selling.