Social Media Marketing Podcast Social Posting Strategy: Building Community and Connection
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Feb 1, 2024 Katie Brinkley, social media marketer, discusses the power of connections and authenticity online. She highlights the value of developing a community on social media and the benefits of a targeted posting strategy. The podcast also explores the strategy of not including links in posts and using Instagram DM automation tools. Thoughtful engagement with commenters is emphasized as a way to build relationships and increase visibility.
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Katie's Start in Social Media
- Katie Brinkley began her career by helping bands with their MySpace pages. She discovered the power of online connections through intentional and authentic interactions.
The Shift in Social Media Purpose
- Social media has evolved from fostering genuine connections to prioritizing content consumption. This shift results in lost authenticity and community engagement.
Be Intentional with Social Media
- Approach social media with strategy and intention rather than just generating content. Focus on how your content impacts your audience and builds community.