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Social Media Marketing Podcast
Social Posting Strategy: Building Community and Connection
Feb 1, 2024
Katie Brinkley, social media marketer, discusses the power of connections and authenticity online. She highlights the value of developing a community on social media and the benefits of a targeted posting strategy. The podcast also explores the strategy of not including links in posts and using Instagram DM automation tools. Thoughtful engagement with commenters is emphasized as a way to build relationships and increase visibility.
42:04
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Quick takeaways
- Using specific features on social media platforms can help businesses reach targeted audiences, build brand trust, and share valuable content.
- Sharing personal experiences, stories, and insights on social media can establish authentic connections with the audience and attract loyal followers.
Deep dives
Implement a strategy to increase engagement and revenue
By attending Social Media Marketing World 2024, individuals and businesses can learn strategies to increase engagement, raise rates, and generate more revenue. The event offers valuable insights and tips to navigate the disruptive marketing landscape. The speaker emphasizes the importance of conducting in-depth research, refining presentations, and delivering valuable content to conference attendees.
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