The Flow

The Flow: Episode 119 - Social Media Strategies for Podcasters | The Flow (with Katie Brinkley)

Oct 14, 2025
Guest
Katie Brinkley
In this engaging discussion, social media strategist Katie Brinkley, CEO of Next Step Social & Podcasting, shares her journey from radio to podcasting entrepreneur. She emphasizes transforming social media into real conversations, leveraging LinkedIn and Instagram for authentic engagement. Katie introduces her four-post strategy to convert content into business growth and stresses the importance of tracking meaningful metrics over vanity metrics. Prepare to gain actionable insights that can turn listeners into loyal clients while staying true to your purpose!
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ANECDOTE

From Radio To Marketing To Podcasting

  • Katie Brinkley moved from radio to TV marketing and social media, which set her up for podcasting and entrepreneurship.
  • She used broadcast skills and marketing experience to launch shows and help clients grow podcasts.
INSIGHT

Podcasting Clarifies Your Why

  • A podcast clarifies your business why by forcing repeated conversations about your niche.
  • Talking consistently on a show helps you discover your differentiator and speak confidently at events.
INSIGHT

Answer 'What's In It For Me'

  • People stop scrolling for content that answers 'what's in it for me' rather than recycled clips.
  • Create content that clearly tells your audience why they should care about your show.
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