Why Every Business Should Consider a Podcast

119 : The Flow: Episode 119 - Social Media Strategies for Podcasters | The Flow (with Katie Brinkley)

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Podcasters often struggle with one big question: How do I turn my content into actual business growth?

In this episode of The Flow, we’re joined by social media strategist Katie Brinkley to unpack how creators can go beyond downloads and likes to build real relationships that lead to loyal clients and communities. Katie shares her proven strategies for:

- Leveraging LinkedIn and Instagram as “conversation platforms”

- Repurposing podcast/video content for maximum reach

- Building a community that grows with you (without burning out)

- Turning listeners into paying clients through simple, authentic engagement

If you’re ready to stop chasing vanity metrics and start building genuine connections that move your business forward, this episode is packed with actionable insights.

Katie Brinkley is the CEO of Next Step Social & Podcasting, host of the top-ranked Rocky Mountain Marketing podcast, and a seasoned speaker at industry-leading events like Podcast Movement Evolutions and Social Media Marketing World. With over 20 years in media and marketing, Katie helps entrepreneurs grow their authority and revenue through strategic social media and podcasting. She’s passionate about helping creators turn their voice into their most powerful marketing tool.

Learn more at https://yournextstep.agency/

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Today’s episode was brought to you by Shure. You can learn more about Shure at https://www.shure.com

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Welcome to The Flow. Created by Ecamm and hosted by Doc Rock and Katie Fawkes, this weekly video podcast will take you step-by-step through the process of video podcasting.

Want to see behind-the-scenes? Join the studio audience of our live recordings every Tuesday at 12 pm Eastern on YouTube.

This video podcast is powered by Ecamm. With Ecamm, you can plan, produce, and record your podcast, bring on co-hosts and interview guests, add graphics and animations, and much more. Ecamm makes podcasting easy. Try it today for free at https://ecamm.live

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