The Flow: Episode 119 - Social Media Strategies for Podcasters | The Flow (with Katie Brinkley)
The Flow
Move Beyond Vanity Metrics to Business Metrics
Katie urges creators to track meaningful outcomes like qualified leads and client conversions instead of follower counts.
119 : The Flow: Episode 119 - Social Media Strategies for Podcasters | The Flow (with Katie Brinkley)
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Podcasters often struggle with one big question: How do I turn my content into actual business growth?
In this episode of The Flow, we’re joined by social media strategist Katie Brinkley to unpack how creators can go beyond downloads and likes to build real relationships that lead to loyal clients and communities. Katie shares her proven strategies for:
- Leveraging LinkedIn and Instagram as “conversation platforms”
- Repurposing podcast/video content for maximum reach
- Building a community that grows with you (without burning out)
- Turning listeners into paying clients through simple, authentic engagement
If you’re ready to stop chasing vanity metrics and start building genuine connections that move your business forward, this episode is packed with actionable insights.
Katie Brinkley is the CEO of Next Step Social & Podcasting, host of the top-ranked Rocky Mountain Marketing podcast, and a seasoned speaker at industry-leading events like Podcast Movement Evolutions and Social Media Marketing World. With over 20 years in media and marketing, Katie helps entrepreneurs grow their authority and revenue through strategic social media and podcasting. She’s passionate about helping creators turn their voice into their most powerful marketing tool.
Learn more at https://yournextstep.agency/
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