#628
Mentioned in 30 episodes
StoryBrand
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Book •
En "StoryBrand", Donald Miller presenta un marco para comunicar de manera efectiva el valor de una marca a través de la narración de historias.
El libro se centra en la creación de un mensaje claro y conciso que resuene con el público objetivo, utilizando un modelo de narrativa que involucra al cliente como protagonista de su propia historia.
Miller ofrece herramientas y estrategias para construir una marca que conecte emocionalmente con los clientes, generando confianza y lealtad.
La obra destaca la importancia de la claridad, la simplicidad y la conexión emocional en la comunicación de marca.
Su enfoque práctico y orientado a resultados lo convierte en una lectura valiosa para profesionales del marketing.
El libro se centra en la creación de un mensaje claro y conciso que resuene con el público objetivo, utilizando un modelo de narrativa que involucra al cliente como protagonista de su propia historia.
Miller ofrece herramientas y estrategias para construir una marca que conecte emocionalmente con los clientes, generando confianza y lealtad.
La obra destaca la importancia de la claridad, la simplicidad y la conexión emocional en la comunicación de marca.
Su enfoque práctico y orientado a resultados lo convierte en una lectura valiosa para profesionales del marketing.
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