The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

905: Make Your Website Work Harder Than You: The Simple Strategy to Save Hours and Sell More

25 snips

Aug 18, 2025

In this engaging discussion, Jen Olmstead, a brand and web designer at TONIC SITE SHOP, shares her expertise on transforming websites into powerful business tools. She emphasizes that a website should attract the right audience and effectively tell your story. Jen advocates for using strategically designed templates to streamline the process, allowing entrepreneurs to focus on personalization. Furthermore, she highlights the importance of continuous updates and user feedback to evolve your website, ensuring it remains effective and engaging.

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INSIGHT

Website As Your 24/7 Salesperson

Your website can work harder than you by converting visitors while you rest.
Fixing a non-converting site often unlocks momentum from all your marketing efforts.

ADVICE

Choose Templates Over Reinventing

Start with a template instead of rebuilding from scratch to save massive time.
Use a strategic template so you can personalize quickly and launch faster.

ANECDOTE

Escaping 'Website Jail' With A Template

A client avoided a $75,000 custom build by launching a tailored template the same morning.
She customized and launched quickly and escaped "website jail."

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Your website isn’t a “nice to have”, it’s one of your most powerful business tools. In this conversation with Jen Olmstead, we reveal how to turn your site into an investment that pays you back: attracting the right people, making you money, and finally feeling like you.

Jen Olmstead is a brand and web designer, a visual storyteller, and a certified type nerd who’s made it her mission to create online spaces people actually want to explore. She’s also the co-founder of TONIC SITE SHOP: home of the most stunning, cocktail-inspired website templates for modern, stylish creatives.

What I love about Jen’s work is how it combines aesthetics and strategy in a way that helps you build a website that actually works, meaning that it attracts the right people, tells your story clearly, and converts visitors into paying clients or customers. And it does all of that while you live your life, step away from your screen, and finally stop feeling like you have to be “on” all the time!

So whether you’ve been duct-taping your site together or you don’t have one at all yet, this episode is for you.

If you’re ready to give your website a major glow-up after this convo, you can shop TONIC templates at http://www.jennakutcher.com/tonic and use the code JENNASENTME to get 15% off any template. Because you deserve a website that works while you rest! That’s http://www.jennakutcher.com/tonic!

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Goal Digger Show Notes: https://jennakutcherblog.com/simple-website-strategy-to-sell-more

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