Webinars Aren’t Dead: How I 2x’d Conversions

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Nov 25, 2025

Webinars are thriving despite common belief they are obsolete! Discover how timing and messaging adjustments dramatically enhance conversions. Learn the power of relatable success stories over flashy metrics and how live Q&A can close sales. The host shares insights on structuring webinars for maximum impact, using audience prompts, and the effectiveness of targeted audiences. Plus, find out how quick adaptations during a launch can lead to unexpected successes!

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INSIGHT

Live Webinars Boost Trust And Urgency

Live webinars have higher perceived value during a trust recession because they happen in real time and build urgency.
Amy Porterfield observed live events converted significantly better for her launch and many students.

INSIGHT

Message For Where People Actually Are

Update messaging to meet people where they are instead of leading with flashy numbers or lifestyles.
Amy softened personal accolades and highlighted relatable student wins and paying-the-bills outcomes.

ADVICE

Add New Tangible Offer Elements Early

Add tangible, new offer elements (e.g., an AI tool or coach reviews) and feature them early in the pitch.
Position the program as an "experience" when you add personal support to increase perceived value.

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The Webinar Strategy That's Boosting Sales (Even in a Trust Recession)

If you've been hearing that webinars are dead or that they don't work anymore, I'm here to tell you that's absolutely not true! In fact, webinars are working better than ever, and I just saw that firsthand during my Digital Course Academy launch. In this episode, I’ll pull back the curtain on what worked (and what didn't) during my recent launch, and share the exact webinar strategies that made all the difference.

From perfect timing to messaging shifts that met my audience where they are right now, I’ll break down everything you need to know about making webinars work in today's landscape. You'll hear why showing up live has a higher perceived value during this trust recession we're in, plus I share the three powerful questions (inspired by Alex Hormozi) that helped me close sales on the spot.

Whether you've done webinars before or you're thinking about adding them to your strategy, this episode will show you exactly how to make them work for your business!

HERE ARE THE 3 KEY TAKEAWAYS FROM THIS EPISODE:

1️⃣ Webinar Timing is Everything – Get your best benefits, features, price, and link between the 45-60 minute mark. This is when attention is highest and conversions happen most.

2️⃣ Message For Where Your Audience Is Now – Instead of talking about big, flashy numbers or a jetsetter lifestyle, meet people where they are. This year, that meant focusing on relatable student success stories and helping people simply pay their bills.

3️⃣ Use Three Closing Questions to Help Decision Making – Before the Q&A, pose 3 questions: Will this get me closer to my goals? Does this increase my chance of success versus doing it alone? Can I figure out how to make the investment work?

RESOURCES MENTIONED IN THIS EPISODE:

I share insight like this every week in my newsletter! If you’re not already receiving it in your inbox, subscribe at amyporterfield.com/newsletter

Learn more about the StoryBrand framework

Check out marketing services from Dr. JJ Peterson

MORE FROM ME

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